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More
than 1000 bespoke customisations
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The new Delta,
designed for demanding customers who love to stand out in a
crowd, combines stylistic elegance with fine materials and
attention to detail in addition to the specific features of
innovation and sportiness that have historically
distinguished Lancia cars throughout a century of existence.
The model’s exclusivity comes from this very blend of
colours, fabrics and materials. suffice it to say that
customers may choose between more than 1,000 alternative
customisations. An extraordinary range built up by crossing
3 specifications (Argento, Oro and Platino), 4 different
seat trims (cloth, Alcantara/leather, Poltrona Frau leather
and Sportivo in leather/Alcantara), 3 interior colours
(black, blue and two tone beige/black), 4 different alloy
wheels (16’, 17’ and 18’), 12 body colours and 12 two-tone
combinations.
In detail, the first specification (Argento) offers a wealth
of standard equipment in the field of safety (6 airbags, fog
light and the Absolute Handling System) and also comfort, as
evidenced by: a manual climate control system radio system
with CD and MP3 file player (with steering wheel controls)
front arm rest with cooler compartment, sliding and
reclining rear seat and, last but not least, electric door
mirrors.
The second specification (Oro) offers all the above plus 16”
alloy rims, leather and Alcantara seat trim, leather
steering wheel and gear knob, chrome mouldings on the side
windows and rear armrest with controls. The line-up
concludes with the top-of-the-range specification (Platino)
extends the long list of features on the Oro version to
include a Granluce sun-roof, 17” alloy rims, two-tone paint
and a dual zone climate control system.
Whatever your choice and level of customisation, the Lancia
Delta is always appealing and original, with the
world-renowned Italian flair for design. The model revives
Lancia tradition by working with contrasts, emphasising the
importance of detail and craftsmanship, offering top
performance interiors: all this plus the maximum
customization of the different specifications. This is why
each single version of the new vehicle is just like a
bespoke suit.
Exclusive financial
solutions
Fiat Group Automobiles Financial Services, a captive finance
company set up as a joint venture in partnership with Crédit
Agricole, has chosen to support the sale of the Lancia Delta
with financial products that are unlike traditional finance
packages. The packages on offer in the different markets
share one common denominator: they are designed to benefit
the customer, first and foremost through a ‘Delta’ shift in
service achieved by incorporating exclusive services
guaranteed by the Fiat Group Automobiles ‘Parts&Services’
department in the finance product.
The finance options also add substance to the ‘premium’
approach exemplified by the Lancia Delta by incorporating a
Maintenance Pack and Extended Warranty in the finance,
paired in some markets with VIP Service. This range of
finance options responds to growing demand for purchase
packages that are increasingly linked to the use made of the
car. Customers who buy their ‘Delta’ by taking out a finance
package enjoy the benefit of reducing the costs normally
sustained during a car's first year of use to zero.
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With the Maintenance Pack, all ordinary maintenance
expenses are covered by the service included in the finance
detail for the duration of the term with an price surcharge
that is a bargain by any standards. VIP Service offers
customers a 24 hour mobile workshop to guarantee fully
roadside assistance, even if you run out of fuel or fill up
with the wrong fuel or get a puncture or flat battery. When
a service is due, a car collection service will pick up your
car from home and keep you mobile with a tax service (bonus
up to 50€).
In the first
markets where the Delta is to be launched, the new finance
product from Fiat Group Automobiles Financial Services
differs from conventional packages. More specifically, in
Italy, Sava offers an advantageous bonus for both private
and trade customers. Private customers can choose ‘Lancia
Più’, an instalment plan with a term of up to three years,
combined with a Maintenance Pack exclusive to the Delta and
a three-year extended warranty. With this purchase plan,
customers can benefit from highly competitive maintenance
and warranty services with a special price that is exclusive
to customers who choose to take out finance to buy their
Delta. Trade customers can opt for ‘Lancialease’, a leasing
structure with the focus on tax breaks that are essential
for those who prefer not to own their car, in addition to a
special price on purchase conditions for the Maintenance
Pack and Extended Warranty.
In France, a competitive edge over classic finance packages
is guaranteed by two different service packages, Light and
Full, to complement the LOA Balloon product with final
instalment and variable duration from three to four years.
The Light service includes VIP service in addition to an
extended warranty. The Full service includes everything
included in the Light package plus the option of a
Maintenance Pack.
Spanish customers can choose a product called Formula that
includes instalment payments with variable duration up to
three years with VIP services and Maintenance Pack with the
guarantee of an advantageous price. The Lancia Bank product,
to be introduced in Germany from September, is a five-year
leasing product with low instalments to guarantee a price
that is accessible to all potential customers of the new
Lancia. The finance package can also be enhanced by VIP
Service, Maintenance Pack and an Extended Warranty for up to
five years. On all other markets, namely Austria,
Switzerland, Portugal, Holland, Denmark and Poland, the
finance packages will focus on a leasing structure with
variable duration and rates to meet the many and varied
needs of potential European buyers.
It is quite clear that the philosophy of the delta, the
quintessential symbol of differentiation and striving for
ongoing improvement, has also inspired the concept behind
the finance packages developed in the various markets where
FGA Financial Services operates, with the aim of achieving
superlative customer satisfaction through a delta shift in
service and pricing. |
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