The finalised ERA concept which now has a new body colour, gull-wing doors and an interior with simple, essential tubular structure and wraparound seats, represents a turning point and the firm's rebirth, according to I.DE.A Institute

Photo Gallery: 79th Geneva Motor Show - I.DE.A ERA [concept]

At the Geneva Motor Show new Italian automobile brand DR Groupe has made a quiet debut to the European auto industry and is showing four models including a public debut for the soon-to-be smallest member of its range, the DR1

The Fiat 500 is making the headlines once more as befits an authentic Made in Italy icon and this time it's a collaboration between Fiat Centro Stile and Mattel to create a show car dedicated to the most famous fashion doll ever: Barbie

Unveiled in Geneva Namir is a new concept sports car born of the collaboration between Italian designer Italdesign Giugiaro and Frazer-Nash, a company that specialises in the design, construction, and marketing of hybrid systems

Photo Gallery: 79th Geneva Motor Show - Italdesign-Giugiaro Frazer-Nash Namir [concept]

The Ferrari 599 GTB Fiorano is taking centre stage on the Prancing Horse's stand in Geneva this week with two very different versions making their public debuts, with one being the new HGTE package to improve handling further

Zagato unveiled its latest project at the Geneva Motor Show this week: the Perena Z-one is bursting with the historic Italian design house's traditional cues and the sports car is set to go into production this summer in South Africa

Photo Gallery: 79th Geneva Motor Show - Perana Z-one

True to Maserati's commitment to introduce a key new model at each international car show the automatic version of the 440 bhp and 490 Nm 4.7-litre V8 GranTurismo S has been premièred at the Geneva Motor Show this week

Pininfarina and Bolloré have a co-branded stand in Geneva dedicated to the forthcoming electric car and the French group's chairman Vincent Bolloré, told the press at the show that he would be willing to take a stake in the Italian firm

Photo Gallery: 79th Geneva Motor Show - Fiat 500C

Chrysler's Vice-President Jim Press said at the Geneva Motor Show this week that talks with Fiat aiming towards the proposed alliance are on-going at that he is confident that all the barriers to the deal can be overcome in time

Lancia are in Geneva with its full model range all boasting new features which are led out by the new 200 bhp 1.8 DI TurboJet engine which is showcased in a Delta finishing in a special flat black colour and mounted on a large turntable

Photo Gallery: 79th Geneva Motor Show - Lancia

After several years of anticipation, Multiair, a the new electro-hydraulic system of engine valves for dynamic and direct control of air and combustion, cylinder by cylinder and stroke by stroke, was officially announced today

Photo Gallery: Fiat Powertrain Technologies - Multiair

On the Abarth stand the revival of the Scorpion brand's racing heritage is clear to see, and while the new 500 cup racer stands perched on top of a ramp, a special rally inspired version of the Grande Punto Abarth is making it public debut

Photo Gallery: 79th Geneva Motor Show - Grande Punto Abarth SuperSport

Fiat Group CEO Sergio Marchionne will be crossing the Atlantic this week to try to convince US government representatives that his plan to strike a deal with Chrysler LLC offers the best way forward for the struggling American carmaker

One of the most outrageous cars to be uncovered in Geneva yesterday was the extreme Ferrari 599XX which is aimed at a select group of Prancing Horse clients and follows in the path of the Enzo-based FXX Programme

Photo Gallery: 79th Geneva Motor Show - Ferrari 599XX

Lamborghini thrust itself into the supercar battle at the Geneva Motor Show as it unleashed the ultimate version of the Murciélago the 670 bhp SuperVeloce resplendent in bright yellow and with an unmissable huge rear wing

Photo Gallery: 79th Geneva Motor Show - Lamborghini Murciélago LP 670-4 SuperVeloce

There is a thirst amongst car enthusiasts for Alfa Romeo's that have maximum performance squeezed out of them and so the anticipation that the MiTo GTA has generated means it has been one of the most sought out cars at the show today