The latest investor presentation by Fiat Automobiles, and detailed in Frankfurt, focused on key branding points but also took look into the future at some of their most important models in the pipeline

"The 430 Scuderia has three big new innovations" explained Andrea Ferrari, the Head of Product Marketing at Maranello, about the technology-laden, envelope-pushing star of the show in Frankfurt

62nd Frankfurt IAA Photo Gallery: Alfa 8C Competizione

Alfa Romeo has developed the ‘Unique Alfa’ Customisation Programme, a new departure for the brand that will enable customers to make their cars even more refined and exclusive

62nd Frankfurt IAA Photo Gallery: 'Unique Alfa' Customisation Programme

While the highly innovative Panda Aria concept is the main focus of attention on the Fiat stand in Frankfurt, the petrol/methane powered Panda Panda has made its debut at the show in 4X4 format

62nd Frankfurt IAA Photo Gallery: Fiat Panda Panda 4X4 Climbing

The rebirth of the legendary Abarth concern has been one of the most exciting projects launched by Fiat in recent years and its instant sporting success is reflected in Frankfurt by the Grande Punto S2000

62nd Frankfurt IAA Photo Gallery: Grande Punto Abarth S2000

Unveiled six months ago in Geneva, the GranTurismo has its place in motoring history is guaranteed as one of the quickest selling Maseratis of all time with the next year's production sold out

62nd Frankfurt IAA Photo Gallery: Maserati GranTurismo

62nd Frankfurt IAA Photo Gallery: Lamborghini Reventón (II)

Highlight of the opening of the Frankfurt IAA was the introduction of the breathtaking new Ferrari 430 Scuderia - which was introduced at the show by the country's biggest star, Michael Schumacher

The 500 has been presented in Frankfurt in a highly original manner, with a scale model of the car, five times larger than its real dimensions, dominating the entire stand, towering over proceedings

62nd Frankfurt IAA Photo Gallery: Fiat 500 "Test Ride"

Continuing their tradition of sportive good taste, Alfa Romeo has launched the special edition 147 C’N’C CoSTUME NATIONAL in Frankfurt which was developed together with designer Ennio Capasa

62nd Frankfurt IAA Photo Gallery: Alfa 147 C'N'C CoSTUME NATIONAL

After a triumphant recent resurrection on the rally scene, Abarth is now once again available to the public as an official Fiat brand and in Frankfurt the 'Essesse' concept is stealing the show

62nd Frankfurt IAA Photo Gallery: Grande Punto Abarth EsseEsse

Maserati is present at the Frankfurt Motor Show this week with an array of cars spread across a spacious stand and led out by the new Quattroporte GT S version which is making its world debut

62nd Frankfurt IAA Photo Gallery: Maserati Quattroporte GT S

The biggest news on the Lancia stand was the launch of the facelifted Musa; a car which is a success story in its own right, representing Italy’s best selling compact people-mover over the past two years

62nd Frankfurt IAA Photo Gallery: New Lancia Musa

At a motor show dominated by green issues the debut of the Fiat Panda Aria concept was one of the most important developments - and with it came the public debut of the new 900cc bi-cylinder engine

62nd Frankfurt IAA Photo Gallery: Fiat Panda Aria (Concept)

Lancia is present in Frankfurt this week with a large collection of its cars, headlined by the debut of the new Musa, and the 'luxury' brand was introduced to the media on Tuesday by CEO Olivier François

New Model: Following a customer-only preview at Maranello on September 4, the F1-technology-led Ferrari 430 Scuderia made its international debut on Tuesday under the bright lights at the Frankfurt IAA

Technical Specifications: Ferrari 430 Scuderia

62nd Frankfurt IAA Photo Gallery: Ferrari 430 Scuderia

Fiat Group Automobiles and Severstal Auto have announced during the 62nd IAA in Frankfurt this week the signing of a Letter of Intent to establish a commercial and industrial joint-venture in Russia

One of the most impressive indulgences of automotive individuality launched at the Frankfurt Motor Show was seen on the Lamborghini stand where the wraps were lifted off the 20-unit Reventón

62nd Frankfurt IAA Photo Gallery: Lamborghini Reventón (I)

Maserati is celebrating past, present and future racing success in Frankfurt with a motor sport display alongside its two new road models, the GranTurismo and Quattroporte Sport GT S

There was only one stand to be on during the opening day in Frankfurt and there was a real scrum to see Michael Schumacher and Luca di Montezemolo unveil the astounding new 430 Scuderia

62nd Frankfurt IAA Photo Gallery: Ferrari - press conference

Fiat CEO Luca De Meo introduced the brand to the world’s media on a stand dominated by a huge mock-up 500, which powerfully served to emphasise that for Fiat the fun and excitement is back

In Frankfurt today Fiat Group Automobiles and Microsoft Automotive Business Unit announced a new Blue&Me-based system that enables drivers to minimise their impact on the environment

Alfa Romeo was the first of the Fiat Group Automobiles brands’ to hold its press conference today - introduced by CEO Antonio Baravalle on the opening morning of the 62nd Frankfurt Motor Show

62nd Frankfurt IAA Photo Gallery: Alfa Romeo - press conference

Alfa Romeo returns to Frankfurt next week with an exciting stand that highlights the sinuous styling of its cars and with all its models featuring the new 'Unique Alfa' customisation programme

Lancia will be present at the 62nd Frankfurt Motor Show with a stand full of stylistic and architectural appeal, in shades of black and white and led out by the new Musa and Ypsilon Sport MomoDesign

The Alfa 159 will return to Frankfurt next week in 2.4 JTDM saloon and Sportwagon format with a number of novelties in terms of its specifications and equipment, including Q4, Q-Tronic and TI

Fiat will have an extensive stand packed full of attractions in Frankfurt: essential, smooth shapes combine with the colours of the Italian flag, a unifying visual element that is immediately recognisable

Alfa Romeo has recently developed the ‘Unique Alfa’ Customisation Programme, a new departure for the brand that will enable customers to make their cars even more refined and exclusive

Frankfurt see the debut of the Panda Aria concept fitted with the new SGE 900 cc Turbo twin-cylinder engine equipped with the Multiair system for dual petrol/methane-hydrogen fuel management

After its world preview at the recent Venice Film Festival, the new Musa now makes its debut in Frankfurt, the heir to a winning model which in three years on the market has achieved its ambitious goals

The Frankfurt IAA will see the debut on the Alfa Romeo stand of the new limited-edition Alfa 147 C’N’C CoSTUME NATIONAL, the fruit of collaboration between Alfa Romeo and stylist Ennio Capasa

The star of the Abarth stand in Frankfurt next week will be the Grande Punto Abarth “essesse” (Super Sport) prototype fitted with a booster kit that boosts the model's power up to almost 180 bhp