Magneti Marelli's know-how has been applied to many models being previewed at the 81st Geneva Motor Show this month with the both Ferrari's new FF and Lancia's new Ypsilon bristling with the Italian company's latest cutting-edge technology

The biggest draw on the Fiat Automobiles stand at the Geneva Motor Show is undoubtedly the Mefistofele, a stunning Fiat SB4 Corsa based land speed record car that shattered the record in 1924 in the hands of Sir Ernest Eldridge

ItaliaspeedTV: Alfa Romeo CEO Harald J Wester introduces the brand during last week's press conference at the 81st Geneva Motor Show which includes the reveal of the headline-grabbing 4C Concept sports car (III)

ItaliaspeedTV: Alfa Romeo CEO Harald J Wester introduces the brand during last week's press conference at the 81st Geneva Motor Show which includes the reveal of the headline-grabbing 4C Concept sports car (II)

ItaliaspeedTV: Alfa Romeo CEO Harald J Wester introduces the brand during last week's press conference at the 81st Geneva Motor Show which includes the reveal of the headline-grabbing 4C Concept sports car (I)

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (III)

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (II)

ItaliaspeedTV: Since Geneva last year Giorgetto Giugiaro has sold a controlling stake in ItalDesign to VW and fittingly for this 81st edition of the Swiss motor show the Italian designer was back with a rash of VW badged concepts

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (I)

ItaliaspeedTV: Lancia CEO Olivier François unveils new fourth-generation Ypsilon during a press conference that launches an optimistic strategy that will see the rebadging of Chrysler models to sell on mainland European markets (II)

ItaliaspeedTV: Abarth Brand Development Manager Salvatore Iuzzolini explains in Geneva the Scorpion co-branding strategy which includes a collaboration with ski equipment manufacturer Nitro and a 1050 hp 3-engined Abarth "RIB"

ItaliaspeedPhotoStream: Abarth is showing four cars on its stand in Geneva: the 500C, debuting with the essesse tuning package, two examples of the 695 Tributo Ferrari in new colours and its Formula Abarth one-make single seater

ItaliaspeedTV: Lancia CEO Olivier François unveils new fourth-generation Ypsilon during a press conference that launches an optimistic strategy that will see the rebadging of Chrysler models to sell on mainland European markets (I)

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Fiat extends the "MyLife" equipment level specification from the Punto Evo to also include the Bravo, Doblò and Qubo

ItaliaspeedTV: Abarth video from Geneva with commentary from Ugo Toscano, Cars and Kits Marketing Manager, explaining the tuning upgrades made with the addition of the "esseesse" kit which has debuted on the 500C at the Swiss show

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Fiat 500 by Gucci

ItaliaspeedTV: Abarth video from Geneva with commentary from Fabio Menegon, Product Manager Special Series, explaining the two new colours, Titanium Grey and Abu Dhabi Blue, that have been added to the 695 Tributo Ferrari

Pininfarina has two very different cars on its stand in Geneva, and as well as presenting the new Ferrari FF, it is also showing the De Tomaso Deauville a 5-door luxury crossover that it has designed for Gian Mario Rossignolo revival project

ItaliaspeedTV: Maserati press conference in Geneva with CEO Harald J Wester who told the assembled media that "2011 will be a challenging, but good, solid year" for the Trident with sales being broadly in line with 2010

ItaliaspeedTV: Maserati's most recent model, the GranCabrio, has received an all-round performance and cosmetic upgrade to give it a more sporting edge, the new GranCabrio Sport making its debut in Geneva today (II)

Pininfarina outlines the thinking that went into the design language of the show-stopping new Ferrari FF and how its forms and volumes aim to achieve perfect harmony between the car’s sporty spirit and its extraordinary versatility

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Fiat Freemont

In Geneva today Pininfarina's 2uettotanta concept has picked up two awards: Car Design News has voted it Car Design of the Year Award (concept car category) while it has also won  AutoDesign Award from Czech magazine

ItaliaspeedTV: Views around Maserati's stand at the 81st Geneva Motor Show with the models on show including the GranTurismo MC Stradale, Quattroporte GT S, GranCabrio and the revised GranTurismo Trofeo one-make series racer

Maserati unveiled the GranCabrio Sport in Geneva where brand CEO Harald J Wester confirmed that the Trident will be moving into the Indian market and looked ahead to the next-generation Quattroporte and new E-segment sedan

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Maserati GranCabrio Sport

De Tomaso debuted its crossover prototype today in Geneva and outlined ambitious plans: next up will be a new Pantera sports car and the reborn firm also hopes to buy Fiat's closure-earmarked Termini Imerese factory on Sicily

ItaliaspeedTV: Ferrari Chairman Luca di Montezemolo introduces the radical design new FF 'gran tourer' to the media during the Italian sports car marker's press conference this morning at the 81st Geneva Motor Show

ItaliaspeedTV: Lancia's new strategy of rebadging Chrysler models got into full swing today in Geneva and one of the key products of this strategy to be presented the Grand Voyager which replaces its current MPV offering, the Phedra

ItaliaspeedTV: Maserati's most recent model, the GranCabrio, has received an all-round performance and cosmetic upgrade to give it a more sporting edge, the new GranCabrio Sport making its debut in Geneva today (I)

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Fiat 500 Coupé Zagato

ItaliaspeedTV: In front of a big audience of the world's automotive media Lamborghini unwrapped its latest generation of supercar in Geneva today, the technology-bursting 6.5 litre V12-engined four-wheel-drive Aventador LP700-4

In Geneva today Fiat Automobiles announced that for the fourth year running it is the brand which has recorded the lowest level of CO2 emissions by vehicles sold in Europe in 2010, with an average measurement of 123.1 g/km

ItaliaspeedTV: Highlight of the Fiat Automobiles stand in Geneva this morning was the unveiling of a specially coachbuilt 500 showcar that has been crafted by Zagato to reflect famous thinking from its traditional design heritage

ItaliaspeedTV: Video views of the dramatic new carbon-fibre and alumnium-bodied 1750 turbo-powered Alfa Romeo 4C Concept which has proved to be one of the show-stoppers on the opening day of the 81st Geneva Motor Show

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Lamborghini Aventador LP700-4

ItaliaspeedTV: Arguably the biggest moment of the world's most prestigious motor show was the unveiling of the new Ferrari FF a reinterpretation of the 'gran turismo' theme that saw the world's media packed in as the covers came off

Fiat has presented a new concept on its stand in Geneva this morning, the "500 Coupé Zagato", a collaboration with the famous Milanese design house which fuses some of its traditional design cues into the U.S.-specification Fiat 500

ItaliaspeedTV: In Geneva today Bertone has unveiled its latest showcar project, this time the Turniese design house returning to the British Jaguar brand to reinterpret its tradition of luxurious sedan with the B99 concept

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Alfa Romeo 4C Concept

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Ferrari FF

Alfa Romeo has officially previewed the new 4C sports car concept as it makes its debut in Geneva this morning while at the same time VW Chairman Ferdinand Piech has again registered his interest in Alfa Romeo at the Swiss motor show

Pagani will hand the new 700 hp twin turbo AMG-powered Huayara, the long awaited successor to its Zonda supercar, its world debut tomorrow at the Geneva Motor Show following a preview at Pirelli's Biaocca plant a fortnight ago

An artist's impression of Alfa Romeo's new showcar ahead of it's Geneva Motor Show tomorrow gives the best impression yet of the concept 4C which will be closely based on KTM's ultra-lightweight 'track day special' X-Bow

Novitec Rosso is set for a busy 81st Geneva Motor Show this week, and as well as upgraded versions of Ferrari's California and 599 GTO it has already announced, the German tuner will also show off its reinterpretation of the 458 Italia

There will be no need for Lamborghini to sweep the covers off its Murciélago-replacing Aventador LP700-4 next week as all its secrets have been laid bare ahead of its Geneva debut with even more leaked photos joining up the visual dots

Abarth will be present at the 81st Geneva Motor Show next month where it will show off the 500C fitted with the "esseesse" kit for the first time as well as presenting the limited-edition 695 Tributo Ferrari in two new colours

Nothing quite sums up the decline of Alfa Romeo over the last couple of years than the announcement of its Geneva presentation: no new models, a shrunken stand, just a quartet of cars, and not even space for one of its plethora of historic legends

Presented at the Geneva Motor Show three years ago in final production format, Lancia's Delta gets some model year improvements in time for this year's edition including the new Chrysler-derived grille and a new Multijet engine

With few new models on the horizon Fiat Automobiles will have nothing more than the rebadged Dodge Journey to present at the Geneva Motor Show next month, with the minivan, dubbed the Freemont, set to be its centrepiece

Lancia has released first images and information of its trio new "badge engineered" models drawn from the Chrysler range - the 200 [Sebring], 300 and Grand Voyager - ahead of their world previews at next month's Geneva Motor Show

Lancia has this morning announced details of the new Ypsilon; its arrival coincides with the 25th anniversary of the model and it will go on sale from June in European and from September under the Chrysler badge in the UK and Ireland