New styling for
the ultimate in customisation
cleverly reworked for a new audience. This is the original
and appealing idea behind the styling of the Lancia Ypsilon.
Suffice it to say that it was inspired by the unforgettable
Lancia Ardea. The shape has been creatively re-interpreted
and the car has been adapted to present-day handling needs.
The result is a car with an original profile, fully in
keeping with new demands for a softer, more sensual and
feminine shape. The most striking thing of all is the
unmistakable Lancia sense of breeding. An air of indefinable
Italian-ness somehow turns an Italian-made product into a
unique object of desire. It happens in the case of fashion
garments and accessories. And it happens for cars. Any car’s
success is the result of a lucky break, a flash of stylistic
intuition backed by research into new taste trends, emerging
customer needs and projections relating to market and rival
model trends. And then this complicated equation is judged
by the harshest yardstick: time.
Prominent new features on the model include an original
grille and special mouldings that are different for each
specification. In detail, the sporty grille on the Argento
version is in metalluro while the grille and side mouldings
are chrome on the Oro Bianco and Oro Giallo specifications.
Lastly, the Platino version offers a chrome grille with hot
stamped detail and chrome side mouldings.
The sculpted front end reveals attractive proportions and is
dominated by a large vertical grille that communicates a
sense of superiority and class. The immediate impact as far
as the public is concerned is of a compact car that is also
elegant and refined. This impression is reinforced by
wraparound bumpers painted the same colour as the body, with
removable rubber bumpers. The lack of corners and protruding
parts on the bumper limits possible damage to pedestrians if
they are struck lightly in town traffic. The bumper also
incorporates the foglights. The light clusters are gem-like
and clean-shaped in line with the new brand style
philosophy. The headlights are strikingly bright. As an
option, they can also be fitted with a light sensor that
turns them on automatically in a tunnel or at dusk.
This spareness of form is also apparent in the side view and
the car’s tail end. The compact, beautifully proportioned
body features elongated sides marked by a stylish horizontal
line of great visual impact. This motif runs along the
length of the car, over the wheelarches, to form a
conceptual link between front and rear. This seamless
appearance makes the Lancia Ypsilon look compact and safe
yet also thrusting and ready to pounce.
Lancia styling cues are again apparent at the rear, where
tall upright tail-lights enhanced by a slender, chic chrome
frame enclose a generous tailgate with a finely-balanced mix
of metal and glass. The overall impression of a solid,
protective car is increased by a styling strategy that
causes the lines of the rear end to converge on a single
imaginary focal point situated low down behind the Ypsilon.
Big front and rear bumpers increase the impression that the
car is standing on a solid base.
Another new external attraction of the New Ypsilon is a
colour range made up of no fewer than 15 body shades that
emphasise the model’s smooth lines still further (7 brand
new) and 9 new ‘b-colore’ liveries: this is the most
extensive range in the segment, and one of the most
extensive absolutely: more evidence of Lancia’s attention to
colour as a representation of style and Italian flair. As
far as the Ypsilon is concerned, colour is not merely a
matter of superficial looks but an integral part of a
product philosophy based on elegance, glamour, personality,
playfulness, skill, style and the widest potential for
Once you have been charmed by the stylish interior, inside
you will find a delightful blend of elegance and innovation.
You will appreciate the craftsmanship that is always a
feature of Lancia cars and also note the use of top quality
materials: from exclusive ‘b-colore’ leather to exquisite
Alcantara®, soft velvet and nautical Glamour cloth. The
model’s exclusivity comes from this very blend of colours,
fabrics and materials. Suffice it to say that customers may
choose between more than 700 possible alternatives.
The 4 specifications all amount to veritable bespoke
outfits. Argento, Oro Bianco, Oro Giallo and Platino:
precious metals that beautifully express Lancia’s wish to
complement aspects of stylistic elegance, fine materials and
attention to detail with a distinctive flair for innovation
and sportiness so typical of Lancia by adding high-tech
interiors and high-performance materials. With the New
Ypsilon, Lancia is breathing new life into tradition with
true Italian spirit: working with contrasts, emphasising the
importance of detail and craftsmanship, offering top
performance interiors: all this plus the personality and
customisation of the different specifications.
1. Ypsilon Argento.
Designed for younger customers, with a fresh, dynamic
personality. The interior is black with the emphasis on
contrasting shiny and opaque colour shades. The gear panel
and badge are in silver chrome with Black Moon high-tech
cloth on the dashboard and door panels to add a sporty
touch. The seats feature a ‘b-colore’ shiny and opaque
livery (red/black and silver/black) and silver and red welds
are flowing slashes on black centres (like molten metal
2. Ypsilon Oro Bianco.
The black passenger compartment features a high-tech, sporty
interior that promises top performance. The well-balanced
contrasts are ‘b-colore’. A silver chrome panel and facia
and door panels in Black Moon and Blue Moon give the
passenger compartment a high-tech, dynamic and sporty
atmosphere with elegance. The seats are trimmed with an
innovative new tubular space cloth (that combines Lancia’s
classic elegant appeal with an innovative high-tech look)
derived from research into high-tech fabrics for the garment
industry: deep blue and techno grey Airtex. The interior is
enhanced by a silver chrome gear knob and gauges. Lancia
craftsmanship is evident, as ever, even in this high-tech
sporty setting: contrast top-stitching has been used on the
gearlever gaiter and perforated leather steering wheel.
3. Ypsilon Oro Giallo.
The environment is based on shades of brown and is warm,
stylish and even glamorous. The contrast between colours and
shiny and opaque surfaces adds appeal. The soft chocolate
microfibre on the seat contrasts with the semi-glossy chalky
cloth (sand and mink). Though high-performance in
appearance, the dashboard and door panels are warmed by
brown shades and the panel is gold chrome. The interior is
accessorised in a very feminine manner: the gearlever knob
is a pearl. Craftsmanship is evident in the contrasting
topstitch on the gearlever gaiter and leather steering
4. Ypsilon Platino.
This is similar to the previous specification, with selected
materials and colours complemented by fine details. The seat
is a sophisticated interplay of contrasts between bright
Alcantara Starlight (Ivory and perforated leather against a
bright silver background) and fine leather (contrasting
natural and Bordeaux leather). The ivory dashboard and door
panels lighten and enhance the passenger compartment.
Craftsmanship is evident in the contrasting topstitching on
the seats, the gearlever gaiter and the leather steering
wheel, but above all in the custom Ypsilon embroidery detail
on the head-restraints.
From industrial product to unique product item: this was the
makeover challenge Lancia took up when it decided to create
its pocket flagship. The resulting level of customisation is
unparalleled in the very exclusive mini segment. Not to mention
the fact that these exclusive combinations are perfect
examples of Italian flair that come at a very advantageous
price compared to individual option prices.
It is therefore no exaggeration to claim that everyone can
find the New Ypsilon that best expresses their tastes and
lifestyles - and equip it with all the devices that can
possibly be fitted to a car these days. Even features that
were, until recently, reserved for cars of higher segments.
Whatever your choice and customisation level, the Lancia
Ypsilon is always a top-class pocket flagship. An ambassador
for the inimitable personality that immediately
distinguishes a car with the Lancia shield from all the
others you see on the road today.