After continuing to arouse much interest during its most recent public showing in Geneva earlier this month its full speed ahead for the  innovative electric Bluecar which is the result of a joint venture set up last year between Pininfarina and Bolloré

The Tata Motors stand at this month's 79th Geneva Motor Show played host to the world première of the Tata Pr1ma a styling model designed and built by Pininfarina which is the first official project of the new Tata-Pininfarina cooperation

Photo Gallery: 79th Geneva Motor Show - Fiat [stand]

Photo Gallery: 79th Geneva Motor Show - Fiat 500C [World Première] (II)

Video: 79th Geneva Motor Show - Maserati (IX) Quattroporte GT S

Photo Gallery: 79th Geneva Motor Show - Alfa Romeo

Video: 79th Geneva Motor Show - Maserati (VIII) GranTurismo S Automatic

Video: 79th Geneva Motor Show - Maserati (VII) GranTurismo S Automatic

Video: 79th Geneva Motor Show - Maserati (VI) GranTurismo S Automatic

Video: 79th Geneva Motor Show - Maserati (V) GranTurismo S Automatic

Fornasari is developing a special yachting 'Tender' version of its high RR60 high performance SUV featuring precious wood finishing and naval detailing and are showing a scale model of it at the 79th Geneva Motor Show to guage interest

Video: 79th Geneva Motor Show - Maserati (IV) GranTurismo S Automatic

Video: 79th Geneva Motor Show - Maserati (III) GranTurismo S Automatic

Video: 79th Geneva Motor Show - Maserati (II) introduction by CEO Harald J Wester

Fiat Group CEO Sergio Marchionne has said that he will "fight like hell" to keep the Italian carmaker in profit this year and was critical of the industry executives who were already forecasting losses at their own companies this year

Video: 79th Geneva Motor Show - Maserati (I) introduction by CEO Harald J Wester

Two names indelibly linked to the history Italian automotive industry for their important contributions, Ferruccio Lamborghini and Giovanni Michelotti, have been induced into the European Automotive Hall of Fame during a ceremony in Geneva

Ferrari is in Geneva with a full range of its road cars, including the 599 GTB Fiorano HGTE, California and Scuderia Spider 16M, on a luxurious stand that also celebrates the Prancing Horse's 16th F1 title by showing the successful F2008

Photo Gallery: 79th Geneva Motor Show - Ferrari stand

Giugiaro and Vredestein have now been collaborating for a full decade and to commemorate this successful Italian-Dutch partnership the tyre manufacturer is presenting Giuguiaro's VAH.HO concept car on its stand in Geneva this week

There are no concerns about the global recession or oil prices at niche Italian high performance SUV maker Fornasari which is in Geneva showing a mock up of its forthcoming monster, a stretched version of the muscular RR600

Photo Gallery: 79th Geneva Motor Show - Fornasari

In Geneva Fioravanti has shown two design projects that its believes are both typically Italian strengths: an F1 car study that looks to lower costs and a research overlap with road cars as well as a small and economical urban car

Photo Gallery: 79th Geneva Motor Show - Fioravanti [LF1 & Tris]

In Geneva this week Pagani Automobili has unleashed the most extreme version of the Zonda supercar range, the track only Zonda R, with the Modena firm presenting the new machine alongside the limited-edition Zonda Cinque

Photo Gallery: 79th Geneva Motor Show - Pagani Zonda R

Photo Gallery: 79th Geneva Motor Show - Pagani Zonda Cinque

Rinspeed has presented two concepts in Geneva with one being of interest to Italian car enthusiasts, an innovative tuning project that sees the 500 Abarth offered into two guises, one for economical city driving and one for the open roads

Photo Gallery: 79th Geneva Motor Show - Rinspeed E2 [concept]

The finalised ERA concept which now has a new body colour, gull-wing doors and an interior with simple, essential tubular structure and wraparound seats, represents a turning point and the firm's rebirth, according to I.DE.A Institute

Photo Gallery: 79th Geneva Motor Show - I.DE.A ERA [concept]

At the Geneva Motor Show new Italian automobile brand DR Groupe has made a quiet debut to the European auto industry and is showing four models including a public debut for the soon-to-be smallest member of its range, the DR1

Unveiled in Geneva Namir is a new concept sports car born of the collaboration between Italian designer Italdesign Giugiaro and Frazer-Nash, a company that specialises in the design, construction, and marketing of hybrid systems

Photo Gallery: 79th Geneva Motor Show - Italdesign-Giugiaro Frazer-Nash Namir [concept]

The Ferrari 599 GTB Fiorano is taking centre stage on the Prancing Horse's stand in Geneva this week with two very different versions making their public debuts, with one being the new HGTE package to improve handling further

Zagato unveiled its latest project at the Geneva Motor Show this week: the Perena Z-one is bursting with the historic Italian design house's traditional cues and the sports car is set to go into production this summer in South Africa

Photo Gallery: 79th Geneva Motor Show - Perana Z-one

True to Maserati's commitment to introduce a key new model at each international car show the automatic version of the 440 bhp and 490 Nm 4.7-litre V8 GranTurismo S has been premièred at the Geneva Motor Show this week

Pininfarina and Bolloré have a co-branded stand in Geneva dedicated to the forthcoming electric car and the French group's chairman Vincent Bolloré, told the press at the show that he would be willing to take a stake in the Italian firm

Photo Gallery: 79th Geneva Motor Show - Fiat 500C

Chrysler's Vice-President Jim Press said at the Geneva Motor Show this week that talks with Fiat aiming towards the proposed alliance are on-going at that he is confident that all the barriers to the deal can be overcome in time

Lancia are in Geneva with its full model range all boasting new features which are led out by the new 200 bhp 1.8 DI TurboJet engine which is showcased in a Delta finishing in a special flat black colour and mounted on a large turntable

Photo Gallery: 79th Geneva Motor Show - Lancia

On the Abarth stand the revival of the Scorpion brand's racing heritage is clear to see, and while the new 500 cup racer stands perched on top of a ramp, a special rally inspired version of the Grande Punto Abarth is making it public debut

Photo Gallery: 79th Geneva Motor Show - Grande Punto Abarth SuperSport

Fiat Group CEO Sergio Marchionne will be crossing the Atlantic this week to try to convince US government representatives that his plan to strike a deal with Chrysler LLC offers the best way forward for the struggling American carmaker

One of the most outrageous cars to be uncovered in Geneva yesterday was the extreme Ferrari 599XX which is aimed at a select group of Prancing Horse clients and follows in the path of the Enzo-based FXX Programme

Photo Gallery: 79th Geneva Motor Show - Ferrari 599XX

Lamborghini thrust itself into the supercar battle at the Geneva Motor Show as it unleashed the ultimate version of the Murciélago the 670 bhp SuperVeloce resplendent in bright yellow and with an unmissable huge rear wing

Photo Gallery: 79th Geneva Motor Show - Lamborghini Murciélago LP 670-4 SuperVeloce

There is a thirst amongst car enthusiasts for Alfa Romeo's that have maximum performance squeezed out of them and so the anticipation that the MiTo GTA has generated means it has been one of the most sought out cars at the show today

Photo Gallery: 79th Geneva Motor Show - Alfa MiTo GTA

Today once again a small Fiat proved to be the big star in Geneva and for the world première of the 500C Fiat didn't disappoint, a dramatic ceremony saw four of the new cars rising from the Astroturf lawns of the special "500 garden"

Photo Gallery: 79th Geneva Motor Show - Fiat 500C [World Première] (I)

New Model - Lamborghini Murciélago LP 670-4 SuperVeloce: The Murciélago model range is expanded with a new and more extreme top model that is even more powerful, lighter and faster than the Murciélago LP 640

79th Geneva Motor Show Preview - Abarth: A few months ago, Abarth announced its return to the racetrack, a moment that the Scorpion’s fans had long awaited: it is a full 43 years since Carlo Abarth drove his last record-breaker to victory

An Grande Punto Abarth showcar, dubbed the “SuperSport” and inspired by the winning rally machines, will make its debut in Geneva, finished in Airfield Gray paintwork, the same colour sported by the Scorpion’s historic racecars

In Geneva next week Ferrari will debut the sporty, dynamic Handling GT Evoluzione (HGTE) Package for the 599 GTB Fiorano and present the 599XX which is a technological laboratory aimed at a select group of clients

Italian design house Fioravanti will present two very different concept cars at the Geneva Motor Show next week, a high performance sports car that aims to bridge the gap to racing cars, as well digging out its Tris urban car from 2000

After a ten-year absence, I.DE.A. Institute returns to the International Motor Show in Geneva to present ERA, its latest concept car, first previewed in Turin last summer, and symbol of an invigorated I.DE.A Institute

Rinspeed will debut its latest creation, based on the 500 Abarth, in Geneva; its name ‘E2’ signals the fact that the nimble little Italian car is equipped with two different power levels: 60 bhp for commuting and 160 bhp for the highway

79th Geneva Motor Show Preview - Lancia: New features will be on show across the Ypsilon, Musa and Delta model ranges in terms of both style and power units and for these previews an attractive and stylistic stand has been created

Fiat's PUR-O2 designation which identifies its most efficient eco-friendly cars will be represented at the Geneva Motor Show by the Fiat 500; and its PUR-O2 version, Euro5 approved, boasts the lowest carbon footprint of the 500 petrol range

79th Geneva Motor Show Preview - Fiat: A modular layout with raised centre island the Fiat stand will pick up the concept of out-of-scale technology gardens offering nature and technology, ecology and leisure as the basic ingredients

According to media reports Pininfarina has pulled plans to show the prototype of its B0 electric car for the first time at next week's 79th Geneva Motor Show as the project appears to becoming a victim of the design house's financial collapse

79th Geneva Motor Show Preview - Alfa Romeo: In Geneva with a visually impressive stand on which world previews and current production cars alternate to emphasise yet again the uniqueness of the brand on the world motoring scene

Presented as a concept at Paris and Bologna in 2008, the final version of the Lancia Ypsilon Versus makes its debut next week at Geneva, in international preview; it will be produced as a limited edition (1000 units) and marketed from March

To make the dualism of Lancia and a long association with the cinema very “visible” the brand will present in Geneva next week the Delta, Musa and Ypsilon featuring novel coloured bodywork comprising a white body and gloss black roof

Maserati will launch a new version of the GranTurismo in Geneva with the premiere of the GranTurismo S Automatic, which combines the automatic gearbox from the GranTurismo 4.2 litre with the performance of the GranTurismo S

The Lancia Delta will debut in Geneva with Fiat Powertrain's new “direct gasoline injection” engine: the powerful 1.8 liter Di TurboJet engine producing 200 bhp which is coupled with an advanced 6-speed automatic transmission

Geneva will see the debut of two show cars that anticipate the Lancia Musa and Ypsilon models with dual fuel (LPG and gasoline) which will be launched in March and which will be rolled out under the "Ecochic" brand name

Space on the Alfa Romeo stand at the 79th Geneva Motor Show will be given over the Model Year 2009 versions of the Alfa 159 and the Alfa 159 Sportwagon which will feature the brand's two new petrol and diesel engine options

Geneva will see the debut of the Delta Executive version, the new Lancia flagship, with a high specification interior and an exclusive rear seat that aims to provides the same comfort as a business class seat on an intercontinental flight

Appearing in Geneva exhibition next week will the Alfa Brera offered in the TI version that is making its debut fitted with the new 1.75 litre 200 HP Tbi engine giving it a maximum speed of 235 km/h and 0-100 km/h acceleration in 7.7 seconds

Zagato will present a dramatic new sports car concept in Geneva that revives the famous South Africa Perena tuning name; however this is no showcar as the green light has been reportedly been given to put this creation into production

Alfa Romeo will showcase two powerful new Euro 5 engines developed by Fiat Powertrain Technologies at next week's Geneva Motor Show: a 200 bhp 1.75 litre turbocharged unit and a 175 bhp 2.0 litre common rail turbodiesel

Alfa Romeo announce details of the MiTo GTA Concept ahead of its Geneva debut, revealing a car thoroughly re-worked in pursuit of lighter weight, with a lower centre of gravity and powered by a 240 bhp 1.75-litre turbocharged engine

On its stand in Geneva alongside its new DR2, ambitious DR Groupe will showcase three scale models of a supercar design created by students from the Istituto Europeo di Design, with one possibly headed towards production

Giugiaro will present a new concept at the 79th Geneva Motor Show that evolves the Italian designer's alternative fuelled high powered sports car theme of recent years and which the firm is dubbing as the fastest hybrid in the world

Italian niche car manufacturer DR Groupe is expected to unveil a fourth member of rapidly its growing model range at next month's 79th Geneva Motor Show; this time the car to be presented will give it a contender in B-segment

The first image of the Alfa MiTo GTA concept has been leaked just ahead of the high performance sports coupé's world preview which is scheduled to take place at the 79th Geneva Motor Show in just under a fortnight's time

Fiat officially reveal first images and information as the countdown beings to the worldwide preview of the Fiat 500C in a presentation that will take place at the next Geneva Motor Show before its launch throughout Europe this spring

First images and details of the Geneva Motor Show-bound canvas electrically retractable roofed Fiat 500C have started to circulate the internet ahead of the official announcement of the new cabriolet version later this morning

Fiat will unveil a brand new cabriolet version of the 500 online next Monday as this exciting new car being the final countdown to its world première at next month's Geneva Motor Show and an arrival in the showrooms in time for the summer