With a cake and candles the tiny Fiat Panda has celebrated its 30th birthday in Geneva as exactly 30 years ago at the same Swiss motor show the first-generation model was launched before going on to be a true global automotive hit

In Geneva Novitec Rosso is showing off the latest products of its Ferrari tuning programme: a upgraded California and 430 Scuderia lining up alongside the ultra-exclusive 599 GTB Fiorano "Race 848" on the occasion of its world première

ItaliaspeedPhotoStream: 80th Geneva Motor Show - Novitec Rosso [Ferrari 599 GTB Fiorano "Race 848", Ferrari California & Ferrari 430 Scuderia "Edizione 747"]

Sofia is the latest project to be developed by the I.DE.A Institute, a luxurious high performance sedan which follows on from the ERA small sports car concept which the Turinese design studio presented at the Geneva Motor Show last year

ItaliaspeedPhotoStream: 80th Geneva Motor Show - I.DE.A Institute Sofia

One year after its world première in Geneva Zagato's Perana Z-One is back in at the Swiss motor show again with the news that it is gearing up for production after plans were put on ice over the last year and is set to go on sale in May

ItaliaspeedPhotoStream: 80th Geneva Motor Show - Perana Z-One [Zagato]

Abarth is in Geneva is showing two new models that refresh and expand its compact Fiat-based sports range: the 500C joins the model portfolio while the new Punto Evo now receives the Scorpion makeover to replace the Grande Punto

ItaliaspeedPhotoStream: 80th Geneva Motor Show, Abarth Punto Evo & Abarth 500C

Fornasari is at the Geneva Motor Show again this year with a stand once again crammed with its standard fare of huge off-road vehicles, presenting the production RR99, a new 3-door concept dubbed the RR66, as well as several niche vehicles

ItaliaspeedPhotoStream: 80th Geneva Motor Show, Fornasari Cars [RR99, RR66 concept & Racing Buggy]

Pininfarina's innovative electric city car project has survived the Italian designer's financial turmoil and is now surging through the development stage and could hit the streets as soon as this autumn, was the word from the Geneva Motor Show

Announced last summer, the Pagani Zonda Cinque Roadster, which, just like its coupé sister, will have production limited to just five units, has made its Geneva Motor Show debut this week on the occasion of the 80th edition

ItaliaspeedPhotoStream: 80th Geneva Motor Show, Pagani Zonda Cinque

Italian industrial group Tazzari has presented its Zero electric car project at the Geneva Motor Show this week, the tiny zero-emission city is due to go from the concept stage into production in April, built at a new assembly plant in Imola

While Touring Superleggera's Bentley project was taking centre stage on its stand, its A8GCS Berlinetta, unveiled as a mock-up at Ville d'Este in the spring of 2008, has also reappeared with the news that it has been given the green light as a one-off

At the Geneva Motor Show this week Italdesign Giugiaro has introduced the Emas family of low environmental impact concept cars created with the Malaysian manufacturer Proton which are based on a Lotus-developed plug-in hybrid drive system

Ambitious Italian brand DR Motor has presented two new models, a crossover and a mini-estate, in Geneva that will join its growing model portfolio in the autumn as it prepares to open a new assembly plant and takes its sales outside Italy

ItaliaspeedTV: The Istituto Europeo di Design of Turin's press conference at the 80th Geneva Motor Show this week and the unveiling of the students' latest project, EYE, a futuristic concept car that was realised in conjunction with Tesla Motor

Pagani is showing a unique Zonda at the 80th Geneva Motor Show, which is destined to remain just as a one-off: the Zonda Tricolore celebrates the fiftieth anniversary this year of the Italian air force's aerobatic team, the Frecce Tricolori

ItaliaspeedTV: Ferrari press conference at the 80th Geneva Motor Show with Ferrari Chairman Luca di Montezemolo including introduction to 599-based "Hy-Kers" concept, Maranello eco-initiatives, and general views of the stand (II)

ItaliaspeedTV: CEO Harald J Wester introduces the Trident brand during a press conference in Geneva, presenting a special "Awards Edition" Quattroporte which celebrates its position as the best-selling Maserati model in its history (II)

Magneti Marelli’s products are featured on many new vehicles on display in Geneva including an array of components for the new Alfa Romeo Giulietta, telematic boxes for Peugeot's Connect system and GDI injectors on VW models

ItaliaspeedTV: Piero Mancardi, Touring Superleggera CEO, presents the world première of the carrozzeria's latest project, the Bentley Continental Flying Star by Touring during a press conference in Geneva

Touring Superleggera is back in the limelight in Geneva, the reborn Milanese coachbuilder presenting its latest project, a "shooting brake" interpretation based on the Bentley Continental which has been well received at the Swiss show

ItaliaspeedTV: Fiat Automobiles CEO Lorenzo Sistino host the brand's press conference on a stand inspired by children, presenting the new Twin Air engine and focusing on environmental consciousness and efficiency

ItaliaspeedTV: CEO Harald J Wester introduces the Trident brand during a press conference in Geneva, presenting a special "Awards Edition" Quattroporte which celebrates its position as the best-selling Maserati model in its history (I)

Maserati has pitched up in Geneva with its offering headlined by a new limited-edition model based around the Quattroporte Sport GT S which reflects the 56 awards that the car has received during its over six year life cycle

ItaliaspeedPhotoStream: Maserati at the 80th Geneva Motor Show this week including the new GranCabrio which goes on sale in Europe this week and the world debut of the special Quattroporte Sport GT S "Awards Edition"

ItaliaspeedTV: Lancia and Chrysler CEO Olivier Francois presents the first ever joint press conference between the two brands at the 80th Geneva Motor Show where the Italian and American carmakers are sharing a 'jigsaw' themed stand

ItaliaspeedTV: Lamborghini press conference at the 80th Geneva Motor Show introduced by President and CEO Stephan Winkelmann including the world première of the latest version of the Gallardo sports car, the LP 570-4 Superleggera

ItaliaspeedTV: Harald J. Wester, Chief Technology Officer Fiat Group, CEO Alfa Romeo, Maserati, Abarth & Co, presents the world première of the new Giulietta during the Alfa Romeo press conference at the 80th Geneva Motor Show

ItaliaspeedTV: Massimo di Risio, CEO of DR Motor, presents the world premières of a new sports and a crossover model which will widen the range as well as announcing a new factory and ambitious targets to raise sales further

While the lurid-green "HY-KERS" prototype is grabbing all the headlines, Ferrari has a second 'green' initiative in Geneva which is again aimed at reducing emissions: as from this month the California will be available fitted with Stop & Start

Fiat CEO Sergio Marchionne and Fiat Vice Chairman John Elkann were visitors to the Ferrari stand in Geneva this afternoon just as the 599-based "HY-KERS" prototype unveiled yesterday starts to make news headlines across the world

Zagato is back at the 80th Geneva Motor Show this week with another project bearing a very strong South African flavour, this time it has been drafted into the Joule project, the revolutionary electric vehicle from Optimal Energy

ItaliaspeedTV: Kobus Meiring, CEO of Optimal Energy, presents the world première of the Zagato-developed pre-production prototype of Joule, a battery electric vehicle, at a joint Optimal Energy/Zagato press conference in Geneva

The 80th Geneva Motor Show has seen the world debut of a long-awaited new model from Alfa Romeo, the Giulietta, one of the biggest stars of the Swiss show, which slots into the vital C-segment to replace the Alfa 147 after a decade in production

Pininfarina has turned 80 years old and the Italian design firm has started the celebrations for this important milestone at the Geneva Motor Show this week by holding the world preview of a concept car, the Alfa Romeo-based 2uettottanta

ItaliaspeedTV: Pininfarina press conference at the 80th Geneva Motor Show including the unveiling of the Alfa Romeo 2uettottanta concept convertible and views of the Maserati GranCabrio and Ferrari 458 Italia

The 80th Geneva International Motor Show has kicked off and for the first time at a major motor show, the Chrysler brand has joined together with Lancia, the two combined on one overlapping showing on a "jigsaw" themed stand

ItaliaspeedTV: Ferrari press conference at the 80th Geneva Motor Show with Ferrari Chairman Luca di Montezemolo including introduction to 599-based "Hy-Kers" concept, Maranello eco-initiatives, and general views of the stand (I)

ItaliaspeedTV: Harald J. Wester, CTO Fiat Group, CEO Alfa Romeo, Maserati, Abarth & Co, presents the Abarth press conference and world premières of the Abarth 500C and of the Abarth Punto Evo at the 80th Geneva Motor Show

Bertone, one of Italy’s legendary styling houses, is in Geneva this week celebrating 75 years of collaboration with Alfa Romeo with Pandion, an aggressive yet beautiful coupé designed as a tribute to Alfa Romeo’s one hundred year anniversary

Unusually Fiat has arrived at the Geneva Motor Show this year without any new models to present which means that, on the occasion of its world preview, Fiat Powertrain's revolutionary new 2-cylinder "Twin Air" engine takes centre stage

ItaliaspeedPhotoStream: 80th Geneva Motor Show, Fiat - including the world debuts of Twin-Air, Doblò Natural Power and Bravo MY fitted with Multiair, as well as the 500, 500C, 500 by Diesel, Punto EVO, Panda Cross and Sedici (II)

ItaliaspeedPhotoStream: 80th Geneva Motor Show, Fiat - including the world debuts of Twin-Air, Doblò Natural Power and Bravo MY fitted with Multiair, as well as the 500, 500C, 500 by Diesel, Punto EVO, Panda Cross and Sedici (I)

For its latest update to the Gallardo sports car Lamborghini has returned to the theme used to trim the last-generation version, reducing weight, with the Superleggera nametag revived for the new LP 570-4 which has debuted in Geneva

ItaliaspeedTV: Zainal Abidin Syed Mohamed Tahir, Group Managing Director of Proton, and Giorgetto Giugiaro present the première of the new Eco-Car Family Project and of the Proton EMAS which is based on the Lotus Hybrid System

To mark its the occasion of its 80th anniversary, Pininfarina proposes an "open" Alfa Romeo dubbed 2uettottanta that is exciting and a delight to drive and which is the star of its stand at the opening of the Geneva Motor Show today

ItaliaspeedPhotoStream: Alfa Romeo 2uettottanta [Pininfarina]

ItaliaspeedTV: In keeping with Ferrari’s approach to efficiency new technologies for its road cars are matched by the considerable investments already made to reduce the environmental impact of the company’s production activities in Maranello

The star of the Ferrari stand at the Geneva Motor Show today is the 599 "HY-KERS" vettura laboratorio, an example of how Ferrari is approaching the development of hybrid technology without losing sight of the performance traits

ItaliaspeedPhotoStream: 80th Geneva Motor Show - Ferrari 599 HY-KERS (vettura laboratorio)

ItaliaspeedTV: The 2uettottanta name evokes the legendary Duetto on the occasion of Alfa Romeo's centenary, but also the years of activity at Pininfarina, which launches the celebrations for its 80th anniversary with this concept

Fiat Group Automobiles and Nokia have announced the integration of Fiat cars with the latest generation of Nokia smart phones; Fiat's Blue&Me system will soon enable Fiat customers to use their Nokia smart-phones while driving their cars

Giugiaro will introduce a new hybrid car designed in conjunction with Proton and Lotus when the 80th Geneva International Motor Show gets underway this morning which is set to revolutionise traditional segmentation in the car market

More dynamic, lighter by 70 kg and with power increased to 570 CV – Lamborghini will launch the Gallardo LP 570-4 Superleggera at the 80th Geneva Motor Show tomorrow which will become the new top model in the Gallardo line-up

The Alfa Romeo MiTo will improve its onboard infotelematics capability with the addition of Blue&Me–TomTom, with the new option, so far only available on Fiat's Punto Evo and Doblò, debuting at the 80th Geneva Motor Show tomorrow

Pininfarina is counting down to launching its Alfa Romeo "Spider" concept at the Geneva Motor Show, a show car that will launch its 80th anniversary year and demonstrate that the troubled design house is on a new path to a strong future

The innovative Ferrari 599 GTB Fiorano-based hybrid prototype which offers increased efficiencies has broken cover in the halls of the Swiss Palexpo as it is being prepared for its public debut at next week's 80th Geneva Motor Show

Alfa Romeo will debut Fiat Powertrain's innovative new "TCT" gearbox, the latest automatic dual dry clutch 6-speed transmission that is part of the modern family of 6-speed gearboxes (C635), on the MiTo in Geneva next week

Following a successful return to the Geneva Motor Show last spring, next week the Turin-based I.DE.A Institute will be back to unveil its latest concept car called "Sofia", a sedan which it says has the true characteristics of Italian styling

Novitec Rosso have announced just three exclusive highly modified versions of the Ferrari 599 GTB Fiorano with 848 bhp and 852 Nm; to be called the "Race 848" it will make its world debut next week at the 80th Geneva Motor Show

80th Geneva Motor Show Preview - Abarth: The Scorpion brand will present two important new products at the 80th Geneva Motor Show, the Abarth Punto Evo and the Abarth 500C, confirming the Fiat Group’s investment in Abarth

80th Geneva Motor Show Preview - Alfa Romeo: The new Giulietta will be the undisputed star of the booth and of the Alfa Romeo' centenary continuing a brand custom of presenting its new products for their world première in Geneva

80th Geneva Motor Show Preview - Lancia: Without any new products in sight, Lancia will instead again rely on special editions of the Delta, the Ypsilon and the Musa, that will be shown on its stand alongside several Chrysler vehicles

80th Geneva Motor Show Preview - Fiat: This year Fiat is without any new models to show, instead centre stage on its stand will go to the new TwinAir engine which will be showcased in a Fiat 500 ahead of autumn production

Abarth will extend its range with the world première in Geneva of a Scorpion-branded Fiat 500C which will be fitted with a 140 bhp tuned version of the convertible's 1.4-litre engine as well as two-tone paint and Abarth styling and refinements

The Fiat Doblò Natural Power version will be making its world debut at the Geneva Motor Show next week, confirming the undisputed worldwide leadership of Fiat in the field of original equipment (OEM) dual-fuel petrol/methane systems

First presented as a show car at the Frankfurt IAA last autumn the Lancia Ypsilon ELLE will be back in Geneva this week, this time ready for a limited-edition production run to be marketed across major European markets

The new two-cylinder engine family made by Fiat Powertrain Technologies called TWIN-AIR will be making its debut in Geneva; this is a brand-new concept on the worldwide auto scene and confirms the leadership of the Fiat Group in this field

In Geneva next week a Lancia Musa show car will debut which recalls high-end gem jewellery inside the vehicle through refined and luxurious upholstery materials and paint finishes, with brightened finishes on the trim, mouldings and on the dashboard

In Geneva next week Lancia will present a special series of the Delta which can be ordered from the spring in major European countries and is set apart by a special matt-black paint finish that takes 4 hours to apply and higher specifications levels

The Scorpion announces the update of the Abarth Punto to match the new Punto Evo specification and body style with the car reworked in many areas and with the turbocharged engine now fitted with MultiAir and giving out 165 bhp as standard

Maserati will celebrate the international success of the Quattroporte at the Geneva Motor Show next week with the unveiling of a new version, the Quattroporte Sport GT S "Awards Edition", which celebrates the 56 awards it has won

Fiat Powertrain's tiny new 900cc bi-cylinder SGE engine fitted with MultiAir, and to be known as TwinAir, will make its production debut in Geneva fitted to the Fiat 500 ahead of becoming part of the supermini’s engine range in the summer

The Istituto Europeo di Design of Turin will be back again in Geneva to present another full-scale concept, the EYE, a futuristic car designed by the Master of Arts in Transportation Design students in collaboration with Tesla Motors

Following a torrid two year absence during which the famous Bertone name very nearly vanished, the Italian design house will be back in Geneva next month where it will unveil a stunning new concept V8 engined Alfa Romeo 2+2 sports car