Fiat has now rolled out the “S-Design” special series trim level, recently launched for the 500X, Tipo and 124 Spider, onto the 500L which will help to give the most utilitarian member of the 500 family some sporty style and appeal

A derelict Fiat Panda that was abandoned in Sardinia and later rescued and driven to a museum in Germany is taking centre stage at Grand Basel as one of the cars that has been specially presented by members of the advisory board

NEW MODEL - FIAT 500X [FACELIFT]: Currently the only bright spot in the brand’s production range, it now receives the Firefly engine range to bring it in line with its platform sister, Jeep’s Renegade, which was updated two months ago

This weekend Fiat Brazil is promoting the second “Factory Fair’ at Betim where, alongside the new passenger and light commercial range, there are some real icons from the brand’s rich history in Latin America’s biggest country

The Brazilian-built Fiat Toro is getting a new top of the range version, the Toro Ranch 2.0 Turbodiesel 4x4, which aims to give the pickup more sophisticated feel with features such as a brown leather interior as well as new visual detailing

Hundreds of Fiat and Abarth owners from throughout North America gathered in Orlando, Florida, last weekend as the Fiat Club America celebrated its 35th annual “FIAT FreakOut” national convention

Launched in Brazil just over a year ago, the locally-designed-and-assembled Fiat Argo is already a success with almost 60,000 units having now been sold and now the equipment mix is being improved for the MY2019 line

The Fiat-based post-war racing creations of Rodolfo Patriarca only exist today in very small numbers, but one of their ranks is heading for RM Sotheby’s Pebble Beach sale next week, a 750 Berlinetta Sport with bodywork by Mario Faina

Just as Fiat celebrates 42 years since its arrival in Brazil, the brand has renewed its partnership with Inhotim, one of the largest centres of contemporary art set in an open botanical garden in the world, providing a fleet of official cars

Following the success of its inaugural competition last year Fiat has kicked off the second edition of an initiative in North America to develop a new rally driver, in association with a motorsport lifestyle brand called “Hoonigan”

Fiat Brazil is rejigging the Strada range for MY2019 with more standard equipment and new optional extras while introducing a new version with the 1.4-litre engine, the Strada Freedom, which doubles up for work and private use

Fiat North America is boosting the entry level offerings of the two niche members of the 500 “family”, the 500L and 500X, giving them a more refined visual feel by adding a chrome-effect trims as a new option package for both models

ItaliaspeedTV: On the road driving footage as well as a close up look at the interior and exterior of the new Fiat 500 Spiaggino '58 which includes an exclusive two tone colour scheme, vintage-style wheels and chrome detailing trims

Creative hub Garage Italia has teamed up with Pininfarina to produce the "Spiaggina by Garage Italia" showcar which is built on a Fiat 500C and has features that aim to reinterpret the original “beach buggy” model for the modern world

Fiat has introduced the 500 "Spiaggina '58" special series, produced in a limited edition of 1,958 cars only available on the 500C, which commemorates the debut of its first ever 500 special series: the 500 Jolly, better known as "Spiaggina"

ItaliaspeedTV: During the launch of the new Fiat 500 Spiaggina '58 special series, Luca Napolitano, Head Fiat and Abarth brands for the EMEA region, explained about the project and its homage to the anniversary of the 500 Jolly

ItaliaspeedTV: Media launch of the new Fiat 500 Spiaggina '58 special series alongside the unveiling of the unique "Spiaggina by Garage Italia" showcar which has been created through a project by Garage Italia and Pininfarina

A plethora of special use Fiat and Alfa Romeo models were put on display as the Carabinieri took delivery of an adapted Jeep Wrangler which the Italian police force will use to patrol the beaches of Romagna this summer

With the launch of B-segment Argo last year, Fiat Brazil is now repositioning the Uno by introducing new entry-level versions that are placed a step up the Uno-based Mobi which has seen its own range similarly tweaked this month

Fiat Brazil has rejigged the equipment, optional packages and finishes of the Mobi for the Model Year 2019 with the expanded range adding a new “Easy Comfort” version just above entry level as well as “Extreme Way” special series

The second edition of "Panda a Pandino", the international gathering of Panda owners from across Europe, saw 365 examples meet up in Pandino breaking all records and making this the biggest Panda gathering in the world

When the best selling Fiat model meets the world's most social navigation system the result is the Panda Waze special series which, as well as integrating the Waze navigation system, has special badging and higher equipment

ItaliaspeedTV: A look at how the new Fiat Panda Waze special series integrates two unique smartphone apps, the "Waze" navigation app that lets drivers avoid jams and save commuting time and this model's "Panda Uconnect"

The last stage of the European ‘fashion show tour’ that took the new 500 Collezione to major cities – from Milan and London, to Berlin, Paris and Madrid, each one an international capital of fashion, style and art – has come to an end

ItaliaspeedTV: With a two-tone livery, dubbed "Primavera", the Fiat 500 Collezione has details such as chrome effect trims on the front bumper, bonnet and mirror caps, a modern take on some of the distinctive traits of its forerunner

One of the trio of recent “barn find” Fiat-Abarths that are coming up for auction is a 750 with a “Double Bubble" coupe body by Zagato but is in very poor condition with a major restoration ahead of it for the prospective new owner

Bonhams will auction off a trio of recent “barn find” Abarth cars next month at its Greenwich sale, the three kicking off with a Zagato-bodied Fiat-Abarth 750 Record Monza from 1959 which has been discovered still in running order

The Fiat Panda has seen many ground-breaking novelties over the lifecycle of the current model, but now it has a new record as a Panda Natural Power has been operating solely on Biomethane from the water cycle for more than a year

The unusual Fiat 1100-powered Gilco ‘spider’ with bodywork by Zagato which is well known to Italian car aficionados will take a big step into the limelight today when it goes under the hammer at RM Sotheby’s prestigious auction

The two millionth Fiat 500 has rolled off the production lines at the Tychy Plant in Poland; destined for the italian market it's a 500C Collezione with a two-tone white and grey Primavera livery and powered by the TwinAir Turbo 85 hp engine

REWIND >>> Sixty-seven years ago Fiat's Campagnola achieved one of the legendary exploits of post-war motoring, travelling the length of Africa, fifteen thousand kilometres, South to North, in 11 days, 4 hours, 54 mins and 45 secs

REWIND >>> 40 years ago diesel power was on the rise and when Fiat put a diesel in its most important model, the 131, it decided to test the new combination out in the most grueling fashion, on the legendary London - Sydney Rally

The thirteenth edition of La Triennale di Milano has begun. Entitled Storie. Design Italiano it will be open to visitors until 20 January 2019 and the stars of this new event are two icons of automotive design, the Fiat 500 N and Fiat Panda 30

Fiat is introducing a new 500 special edition onto the North American market this quarter, dubbed the 500 Urbana Edition, with the new trim level set to be made available across the 500, 500L and 500X models

A very rare Carrozzeria Vignale bodied Fiat 1100, just one of two in existence, has set a world record price for this historic model after fetching an impressive US$418,000 last week during Gooding & Co’s Amelia Island auction

Fiat has presented a 500 special series in Geneva, dubbed “Collezione”, which offers trim upgrades including two tone colour finishes and matching interiors as well as unique detailing and badges to imbue a more luxurious feel

ItaliaspeedTV: The Fiat 500 Collezione special series is making its debut at the 88th Geneva Motor Show this week featuring chrome detailing as well as an exclusive two-tone livery that's been applied both inside and outside

ItaliaspeedTV: Video of the Fiat booth at this week's 88th Geneva Motor Show featuring the 500, 500L, 500X and Tipo as well as the 500 Mirror Series and new special editions making their debuts, the S-Design and 500 Collezione

In Geneva Fiat will roll out a new trim level across the 124 Spider, 500X and Tipo models – dubbed “S-Design” – and this offers new aesthetic details both inside and outside coupled to an improved level standard equipment

New Model: Fiat Cronos: The sedan version of the Argo, the important new Cronos will take the place of the Grand Siena, doubling up the new B-segment model range while offering one of the most spacious boots in its class

ItaliaspeedPhotoStream: The range topping Fiat Cronos 1.8 Precision comes with a six-speed automatic transmission that’s mated up to the 1.8 E.torQ Evo VIS engine and a class leading range of equipment and features as standard

The five hundred thousandth Fiat 500L has just rolled off the production lines in Kragujevac, Serbia; the landmark version was a 500L Cross 1.6 MultiJet 120 HP in ‘bicolore’ with a Sicilia Orange body and a glossy black roof

The Fiat 500 line-up in the United States is dropping the normally aspirated engine option to go all-turbo for 2018 while there will also be some trim and equipment upgrades as well as three new body colours for the new Model Year

ItaliaspeedTV: Matt McAlear (FCA Senior Manager - Product Development for Passenger Car Brands U.S.) describes the features that have been added to the MY2018 Fiat 500, being shown for the first time at the Chicago Auto Show

FCA Heritage is showcasing four highly signficant historical cars from four different legendary brands at the Rétromobile show in Paris this weekend: the Lancia Appia Coupé, Fiat Dino 2400 coupé, Abarth 2400 coupé and Alfa Romeo SZ

FCA Heritage is taking part in Automotoretrò - which opens today at Lingotto Fiere and runs until Sunday, the event being held together with Automotoracing - with models on show from Alfa Romeo, Fiat, Abarth, Lancia and Pininfarina

Two years into the life of the new version, the Fiat Tipo, a C-segment hatchback and estate model, is celebrating its thirtieth birthday having made its debut in January 1988, as the heir of the Ritmo, which had in turn replaced the 128

A very rare Fiat 24-32 from 1904, one of just five known survivors of this model, with a colourful history that includes being buried upside down for a decade, is heading for the auction block at Bonhams Paris auction next month

Following the launch of the Fiat 500 Mirror last April, the range dedicated to the Uconnect LINK technology is being extended to other two new models from the 500 family to bring the advantages of connected and safe driving to a wider public

ItaliaspeedTV: The Fiat 500L gains interior and exterior upgrades for the North American market MY2018 version including new exterior trims, additional body colours, improved interior ergonomics and new equipment: (ii) 500L Trekking

ItaliaspeedTV: The Fiat 500L gains interior and exterior upgrades for the North American market MY2018 version including new exterior trims, additional body colours, improved interior ergonomics and new equipment: (i) 500L Lounge

Fiat's venerable Punto hit the headlines this week as it became the first car to ever score zero stars by Euro NCAP while the story was poor also for Alfa Romeo's Giulietta which saw its previous 5 star rating chopped to 3 stars

Launched by Fiat Brazil in May of this year the new Argo hatchback ends 2017 with a positive vote of confidence from both the public and the media in Brazil with no less than seven awards coming from five different publications

Ahead of its debut Fiat Brazil has just released first official images of the new Cronos sedan showing for the first time its brand-new rear end but also exposing plenty of upgrades to the front clip of the Argo hatchback it’s based on

In the presence of the Italian Prime Minister, Paolo Gentiloni, Eni CEO Claudio Descalzi and FCA CEO Sergio Marchionne signed an MoU to development of research projects and technological applications aimed at reducing vehicle CO2 emissions

The Fiat 500's acquisition by the New York Modern Art Museum has earned Fiat a prestigious accolade at the 2017 Corporate Art Awards; the honour celebrating the 500's status as a genuine, globally important work of modern art

Fiat Automoveis Brasil has issued a teaser video for the forthcoming Fiat Cronos, which will be the sedan version of the new B-segment Argo hatchback and is set to replace the Grand Siena in South American markets

Fiat Brazil is expanding the depth of the range of its small pickup, the Toro, by adding a premium lifestyle focused version, dubbed the ‘Blackjack’, that’s been given a distinctive ‘all black’ look both on the outside and the inside

Fiat is tweaking the mix of available equipment, trim and personalisation options as well as paint finishes for the Model Year 2018 version of the 500X while also renaming and refocusing the specification level names

The one-millionth example of the third-generation Fiat Panda has just rolled off the production lines at the Pomigliano d'Arco plant in Italy, the new milestone being achieved after almost exactly six years of production

ItaliaspeedTV: Brett Giem, Chief Engineer of the new Fiat 500e, discusses the technical aspects of the electric car including outlining the electric motor and components under the bonnet as well as the cabin features

ItaliaspeedTV: Tim Kuniskis, former Head of Fiat brand for North America, discusses pricing for the new Fiat 500e electric car, along with a special promotion called 500e-pass, aimed at relieving what Fiat terms as "range anxiety"

ItaliaspeedTV: Technical and pricing aspects of the new Fiat 500e; including comments from Matt Davis, Head of Fiat Brand Product Marketing, Brett Giem, Chief Engineer, and Nicole Longhini, Product Marketing Manager

RM Auctions has announced that a unique 1905 Fiat 60HP, which has a place in automotive history secured for itself, will be the star of its sale during the Concorso d’Eleganza Villa d’Este weekend in May

At the Geneva International Show Fiat will trot out another trimmed edition of the Fiat 500; dubbed the "500 GQ" it is the result of a collaboration with Gentlemen's Quarterly, the men's magazine published by Condé Nast

Fiat is expanding the depth of the new 500L by adding two engines from the FPT portfolio that build the minivan's reach in different directions, the 1.6 MultiJet II 105 HP turbodiesel and the 0.9 TwinAir Turbo 105 HP petrol

An attempt with a Fiat Panda at setting a new world record and beating the time set 30 years ago by a British Army Range Rover of 14 days for the non-stop drive over 10,300 miles from Cape Town to London has got underway

On February 1st, British rally drivers, Philip Young and Paul Brace, will set out in a two-cylinder, 875cc Fiat Panda in an audacious attempt to break the record from Cape Town to London, set 30 years ago in 14 days

Fiat will present two specially trimmed 500s at the North American International Auto Show; they are based on the 500 Abarth and the recently launched 500 Turbo and feature new interior and exterior cosmetic details

The U.S. Environmental Protection Agency has rated Fiat's soon to be introduced new electric 500e with highway-cycle performance at 108 MPGe, which puts it ahead of any electric vehicle currently on the U.S. market

ItaliaspeedPhotoStream: Fiat 500e (U.S. market, 2013)

Creating eye catching one-off versions on the basis of the last generation Panda proved to be a very successful strategy and Fiat is now continuing this theme with the new model, with the biggest and most extreme version yet

ItaliaspeedTV: Fiat is revisiting the theme of its only U.S. advertising success so far, the Abarth advert featuring model Catrinel Menghia; this time reusing the ingredients to promote the just launched 500 Abarth Cabrio version

ItaliaspeedTV: On the road driving footage of the new North American market specific Fiat 500L minivan, just launched at the Los Angeles Auto Show, which gets a raft of new front end and rear end styling changes

ItaliaspeedTV: Video takes a close look at the characteristics and ambitions of Fiat's two new North American debutant models, the 500e and 500L, explained by Fiat North America Head of Product Marketing Matt Davis

At the LA Auto Show Fiat has handed a North American debut to the 500L which gets specific changes for this market; it has also premièred the 500L Trekking version which aims to give the minivan a more capable feel

ItaliaspeedPhotoStream: Interior and exterior views of the new U.S. market specific Fiat 500L which gets new clips and interior tweaks as well as a first look at the new 500L Trekking version which is given a pumped up feel

ItaliaspeedTV: Chrysler Group Chief Marketing Officer Olivier Francois introduces three new Fiat models to the U.S. market for their debuts at the LA Auto Show: the 500 Abarth Cabrio, 500e and 500L Trekking

The Fiat 500L has been awarded the Euro NCAP 5-star rating with an overall score of 83/100, achieved 94% for adult occupant protection, 78% for child occupant protection and 65% for pedestrian protection

ItaliaspeedTV: Video from safety body EuroNCAP showing the range of frontal, size, pedestrian and occupant tests carried out on the new Fiat 500L which has earned the mini MPV the prestigious 5 star award

The new 80 hp Fiat Panda TwinAir Turbo Natural Power has been selected as the most eco-friendly car in Switzerland in 2013, beating the other nine contenders, which included hybrid and electric versions

The millionth Fiat 500 has just rolled off the Fiat Auto Poland production line; launched in 2007, it is now marketed in over 100 countries around the world and has also been produced in Mexico since last year

ItaliaspeedTV: This week in the U.S. Ferrari drivers Fernando Alonso and Felipe Massa test drove the new Mexico-built Fiat 500 Abarth Cabrio for a promotional video ahead of its debut at the Los Angeles Auto Show

Fiat has offered a first look inside and outside the electric-powered version of the 500, to be known as the 500e, just ahead of its debut on Sunday at a U.S. music awards show; it will go on sale in California next year

ItaliaspeedTV: Following the SEMA Show in Las Vegas, Chrysler Group's aftermarket brand Mopar took its raft of event concepts, including two specially customised Fiat 500s, onto the streets of Los Angeles

ItaliaspeedTV: The Fiat 500L promotional 'Outlet Tour' took place across Italy during October and saw over 1,000 test drives organised and about 6,300 visitors registering interest: (V) Serravalle

At the Salão Internacional do Automóvel de São Paulo, Fiat has previewed the forthcoming 'Sublime Special Series' of the Grand Siena and Linea which focus on new trim upgrades and improved standard equipment levels

ItaliaspeedTV: Highlights from Mopar's press conference at the SEMA Show in Las Vegas including an introduction by President Pietro Gorlier and Head of Fiat Tim Kuniskis announcing customisation packages for the 500

ItaliaspeedTV: The Fiat 500L promotional 'Outlet Tour' took place across Italy during October and saw over 1,000 test drives organised and about 6,300 visitors registering interest: (IV) Noventa di Piave

At the São Paulo Motor Show, Fiat has previewed a new more sporty line for the Uno and Palio, the Interlagos Special Series, which times with the F1 grand prix at the Interlagos circuit in São Paulo in three weeks time

ItaliaspeedTV: The Fiat 500L promotional 'Outlet Tour' took place across Italy during October and saw over 1,000 test drives organised and about 6,300 visitors registering interest: (III) Marcianise

ItaliaspeedTV: The Fiat 500L promotional 'Outlet Tour' took place across Italy during October and saw over 1,000 test drives organised and about 6,300 visitors registering interest: (II) Castel Romano

As its losses widen further in Europe, Fiat has outlined yet another presentation that offers a look at its proposed strategy to solve its growing problems on its home continent – although, as with previous presentations

ItaliaspeedTV: The Fiat 500L promotional 'Outlet Tour' took place across Italy during October and saw over 1,000 test drives organised and about 6,300 visitors registering interest: (I) Barberino di Mugello

At the 27th Salão Internacional do Automóvel de São Paulo, Fiat Brazil is presenting its latest showcar which is based on the Bravo and aims to give the C-segment hatchback a much more aggressive and sporty style

ItaliaspeedTV: Under the Pentastar - This week's edition includes Mopar offering a preview of the batch of concept vehicles headed for the SEMA show in Las Vegas, including its attempts to customise a Fiat 500

ItaliaspeedPhotoStream: Fiat has no new models to show at the Paris Motor Show, instead its display is focused on the debut of the 4x4 version of the Panda as well as another preview for the forthcoming 500L

Fiat will launch a 4x4 variant of the new Panda, the new model family's first niche member, at next month's Paris Motor Show hoping that the return of this respected model to the A-segment line up will help boost sales

Fiat and Ferrari were in the news during last weekend's high profile Pebble Beach auctions as Jay Leno's Fiat 500 Prima Edition fetched $385,000 for charity and a Ferrari 250 GT LWB California Spider went for $11,275,000

New Model - Fiat 500 Turbo 135 HP [North American Market]: Fiat has launched a new turbocharged variant of the 500 that slots in between the existing 'Sport' and 'Abarth' versions and draws components from both models

ItaliaspeedTV: Head of the Fiat brand in the U.S., Tim Kuniskis, unveils the new Fiat 500 Turbo 135 HP during the weekend's Concorso Italiano – one of the largest gatherings of Italian vehicles in North America

New Model - Novo Fiat Siena EL [Facelift, Brazil 2012]: Fiat has given last-generation Siena EL, which is being retained in the Brazilian line-up despite the arrival of the Grand Siena as an entry-level sedan, an all-round refresh

ItaliaspeedPhotoStream: Novo Fiat Siena EL [Facelift, Brazil 2012]

Fiat's new 'Colour Therapy' cosmetic specification level for the 500, which is designed to evoke the spirit of the 1970s with a collection of distinctive colours and some retro white detailing, is now available in the UK

Fiat Automóveis has seen three of its models placed amongst the five best in Brazil in their segments, according to the 2012 Brazil Vehicle Ownership Satisfaction Study (VOSS), conducted by J.D. Power do Brasil

New Model - Fiat Strada [Facelift, Brazil 2012]: Fiat has given the Strada, Brazil's best selling LCV, an all round refresh and new engines, part of a programme of upgrades for the remaining 'Project World Car' members

ItaliaspeedPhotoStream: Fiat Strada Adventure 1.8 E.torQ 16v [Facelift, Brazil 2012]

ItaliaspeedPhotoStream: Fiat Strada Working 1.4 FIRE & Strada Trekking 1.6 E.torQ 16v [Facelift, Brazil 2012]

ItaliaspeedPhotoStream: Fiat Palio Weekend Trekking 1.6 E.torQ 16v [Facelift, Brazil 2012]

New Model - Fiat Palio Weekend [Facelift Brazil 2012]: The long running Palio hatchback was replaced last November with an all-new model; however the estate version of the outgoing model is being freshened up and retained

ItaliaspeedPhotoStream: Fiat Palio Weekend Attractive 1.4 FIRE Flex [Facelift, Brazil 2012]

ItaliaspeedPhotoStream: Fiat Palio Weekend Adventure 1.8 E.torQ 16v [Facelift, Brazil 2012]

Gooding & Company will auction off for charity Emmy Award-winning comedian and The Tonight Show host Jay Leno’s Fiat 500 Prima Edizione, the second of the limited edition run, at its Pebble Beach Auction next month

Pomigliano D’Arco, the former Alfa Romeo factory which is now home to the new third-generation Fiat Panda, has been awarded the prestigious international Automotive Lean Production 2012 award in the OEM category

As its sales continue to drop across Europe, Fiat's Pomigliano d'Arco factory, home of the brand's only new model, the third generation Panda, is set to be suspended for an extra two weeks following the summer break

ItaliaspeedTV: Fiat is taking a new turn after its early celebrity endorsed advertisements for its U.S. relaunch, this time a new commercial with started to roll out last night, dubbed "Immigrants", plays on the 500's Italian heritage

An image of Fiat’s future 500X crossover was captured during the media launch of the 500L, unmasking a car which will be aimed at Nissan's Juke and MINI's Countryman, some 18 months before its expected market debut

New Model - Fiat 500L: Five years after the presentation of the Fiat 500 and 55 years after the début of the historic 500, Fiat is adding to the 500 theme with the Serbian-built replacement for the Fiat Idea and Lancia Musa

ItaliaspeedPhotoStream: On the road and interior close up views of the new Fiat 500L which carries over the styling cues of the Fiat 500 onto a new small B-segment MPV which is based on the SUSW architecture

A ceremony has been held at the GAC Fiat plant in Changsha, in the province of Hunan, to mark the completion of the new factory and the rollout of the Viaggio, the first Fiat model to be produced in China under the new joint venture

Fiat Group Automobiles and Europ Assistance are consolidating their partnership in the roadside rescue area with a new European agreement that covers Fiat, Fiat Professional, Abarth, Alfa Romeo, Lancia and Jeep

Fiat's Bravo has been given a boost for the 2013 MY in Brazil with a new Sporting version equipped with the 1.8 16v E.torQ engine and available with Dualogic as well a new trim and finish accessories joining the range

ItaliaspeedPhotoStream: On the outside the new Brazilian market Fiat Bravo Sporting and Bravo Sporting Dualogic models come with additional sports-focused add-ons while inside there are new trim detailing upgrades

The bestseller across Brazil in its segment, Fiat Automóveis' Doblò is being rolled into the showrooms in improved Model Year 2013 specification while a special edition of the Adventure series has also been introduced

ItaliaspeedTV: Chrysler Group CEO Sergio Marchionne stopped by to personally congratulate Fiat of Austin for becoming the first dealership in the U.S. to sell more than one hundred Fiat 500s in any given month

The Fiat 500 has just notched up its 100,000th unit sold in the UK, four and a half years since its launch; this milestone follows on from its return to the top 10 best sellers in the UK in April when 2,600 examples were sold

Captain Prabhakar AVR and navigator Shiva Kalyan S are setting out on the GQ Expedition challenge behind the wheel of a Fiat Punto Multijet as they aim to complete an endurance drive of close to 6,041 km in 75 hours

ItaliaspeedPhotoStream: At the Cannes Film Festival, French TV and radio host Alexandre Devoise has travelled the streets daily in a specially-liveried New Fiat Panda as he interviewed the event's actors and celebrities

Fiat India has inaugurated its second exclusive Fiat Caffé, this one located in Pune, as it accelerates its attempts to standalone from partner Tata Motors and try to make an impression on this booming car market

ItaliaspeedTV: To celebrate reaching 500,000 fans on Facebook, Fiat North America has been giving away prizes and in one case has handed a Fiat 500 to a prospective customer of its North Miami dealership

ItaliaspeedTV: Fiat Brazil has launched a new series of television adverts to promote the arrival in the showrooms of the new Grande Siena, the second generation sedan model that replaces the Siena in the model line up (III)

ItaliaspeedTV: Fiat Brazil has launched a new series of television adverts to promote the arrival in the showrooms of the new Grande Siena, the second generation sedan model that replaces the Siena in the model line up (II)

Fiat's long-struggling joint venture in India with Tata Motors is set to be unpicked further with the news that the Italian brand's commercial, distribution and servicing activities are now set to become the responsibility of Fiat

ItaliaspeedTV: Fiat Brazil has launched a new series of television adverts to promote the arrival in the showrooms of the new Grande Siena, the second generation sedan model that replaces the Siena in the model line up (I)

With an alloy body by Bertone and its tuned Fiat engine, a Siata Daina, the stylish and capable road and racetrack coupé that truly defined the historic brand, will be one of the curios of RM's Monaco auction in just under two weeks time

ItaliaspeedTV: Fiat has presented a series of short films of the 500 by Gucci seen through the eyes of several people associated with the creative industry: Jefferson Hack, Chris Sweeney, Olivier Zahm, Franca Sozzani and Alexi Tan (IV)

The 12th Beijing International Auto Show this week marks a key milestone in Fiat's latest attempt to enter the Chinese market as it gives a world premiere to the vital new Viaggio sedan as well as presenting other models from its range

After its world preview at the Geneva Motor Show last month and as it begins a long countdown to its launch, Fiat has presented "500L, a Design Approach", as it looks to build up awareness for the replacement over the coming months

ItaliaspeedPhotoStream: Fiat has issued a series of sketches that reflect design thinking behind the new 500L project looking at the historical influences that it has been able to draw upon as well as from other models in the current family

ItaliaspeedTV: Fiat has presented a series of short films of the 500 by Gucci seen through the eyes of several people associated with the creative industry: Jefferson Hack, Chris Sweeney, Olivier Zahm, Franca Sozzani and Alexi Tan (III)

ItaliaspeedTV: Fiat has presented a series of short films of the 500 by Gucci seen through the eyes of several people associated with the creative industry: Jefferson Hack, Chris Sweeney, Olivier Zahm, Franca Sozzani and Alexi Tan (II)

ItaliaspeedTV: Fiat has presented a series of short films of the 500 by Gucci seen through the eyes of several people associated with the creative industry: Jefferson Hack, Chris Sweeney, Olivier Zahm, Franca Sozzani and Alexi Tan (I)

Mirko Cvetkovic, Prime Minister of the Republic of Serbia, together with Sergio Marchionne, CEO of Fiat SpA, have inaugurated the former Zastava production facility, which will now assemble the new Fiat 500L, in Kragujevac

Fiat Automóveis is improving the standard equipment safety features package across the range of the new Palio as it tries to eat into the distinct sales advantage held by the new B-segment hatchback's main rival, VW's Gol

Fiat has released an initial look at its ‘Fiat-ised’ Dodge Dart sedan, which will debut at the Beijing Auto Show; it marks the brand’s return to producing cars in China as it takes yet another stab at succeeding in the world’s biggest car market

New Model - Fiat Grand Siena: Following on from the arrival of the new-generation Palio, Fiat Automóveis has now replaced its sedan sister, the Siena, after a long 14 year life, and the new model, has grown in size and evolved all round

ItaliaspeedPhotoStream: Fiat Grand Siena Essence E.torQ 1.6 16v Dualogic [Brazil]

ItaliaspeedPhotoStream: Fiat Grand Siena Attractive 1.4 16v Evo [Brazil]

Our Future Mobility Now is joining forces with Fiat Group Automobiles to explore 'sustainable mobility'; Our Future Mobility Now is a project that brings together the mobile generation of the future and Europe's leading vehicle manufacturers

Australia and New Zealand’s leading independent car distributor, the Ateco, will transfer Australian and New Zealand distributorship of the Alfa Romeo, Fiat and Fiat commercial vehicle brands to Chrysler Australia in Australia on 1 May

ItaliaspeedTV: Previewed in Las Vegas last week was a special version of the Fiat 500 Abarth which has been prepared jointly by Magneti Marelli and Mopar featuring a 200 hp engine upgrade, carbon fibre bonnet and other styling parts

ItaliaspeedTV: While Fiat's recent focus has around the imminent arrival of the Abarth version of the 500 in the US as it tries to inject more life into the Stateside relaunch, a new TV advert has now been rolled out for the standard 500 model

ItaliaspeedTV: Fiat North America's Head of Product marketing Matt Davis tries to explain how he perceives the positioning and consumer appeal, as well as track uses, of the shortly to be introduced stateside 500 Abarth version

ItaliaspeedTV: Parachuted in at short notice to replace Laura Soave, new North American Fiat boss Tim Kuniskis explains how he believes that the arrival of the Abarth version of the 500 offer advantages in getting the relaunch on track

ItaliaspeedPhotoStream: Fiat Group Automobiles' key exhibit at the 82nd Geneva Motor Show this week is the world première of the Fiat 500L which will replace the Idea in its line up when it arrives in the showrooms towards the end of the year

As it begins the final countdown to its world première at the 82nd Geneva Motor Show, Fiat has released a 38 second video of the 500L which offers a 360-degree walk around of this model which will be sold in Europe and North America

ItaliaspeedTV: "House Arrest", the Fiat 500 Abarth advert featuring actor Charlie Sheen, which was reportedly pulled from the Super Bowl, has been released on YouTube with Fiat hoping it can replicate the viral success of its first U.S. Abarth advert

ItaliaspeedTV: Fiat is using "TwitBid" to launch the 500 America, a limited edition run of 500 cars with U.S. inspired detailing; an online promotion through which it will be possible to win the first example starting from a bid price of 1 euro

Fiat Group Automobiles will be pinning all the spotlights on the world preview of the forthcoming Fiat 500L in Geneva; Lancia and Alfa Romeo both miss out on showing anything new while Abarth will be trimming up a 500C in tribute to Maserati

ItaliaspeedTV: Fiat has just added the Dodge Journey AWD to its Italian range where it is rebadged as the Freemont AWD; the new four-wheel-drive model with automatic transmission kicks off its marketing campaign with an Italian TV advert

Fiat has presented the first official images of the ‘500L’, the replacement for the aged Idea mini-MPV, which will have its world preview at the Geneva Motor Show on March 6; it is the first car to be based on Fiat’s new ‘Small US Wide’ platform

Fiat Automóveis is kicking off marketing a new line of children's toys in Brazil, starting with the "Baby Uni Duni" which is a small and brightly coloured plastic replica of the successful new Uno which is aimed at children over two years old

Fiat Group Automobiles UK has announced pricing for the refreshed Fiat Punto Model Year 2012 with the new range kicking off at £9,990 OTR for the entry 'Pop' 1.2 8-valve and climbing to £15,600 for the top-specification 'Lounge' 1.3 Multijet

Fiat's Italian car production hit last week after a wave of strikes by truckers protesting at rising fuel prices blocked key roads and forced it to stop production at its key factories, although by the end of the week the situation was returning to normal

ItaliaspeedPhotoStream: Fiat has released further interior and exterior studio imagery of the 'emergency facelift' just given to the Fiat Punto for the Model Year 2012; the new Punto MY2012 is now in the Italian showrooms and looking to boost fading sales

Coinciding with the launch of the new Fiat Panda in Italy, the outgoing second-generation version will continue in production for the foreseeable future; it will initially continue to be sold on four European markets - Italy, France, Spain and Hungary

ItaliaspeedTV: Fiat has launched the advertising campaign for the New Fiat Panda in Italy, focusing in on the country's current realities, it tries once again to reinterpret the only recent creative success, the Chrysler 200 "Born of Fire" advert

Spy photos of a prototype Fiat Panda 4x4, seen during cold-weather testing in Scandinavia, have emerged this week, as the first derivative of the new Panda model counts down to its debut in Geneva before arriving in the showrooms later this year

The efficient 'TwinAir' engine is continuing on its global roll out and from next month Australian car buyers will be able to choose this groundbreaking downsized powerplant that offers strong fuel economy in the Fiat 500 and soft top Fiat 500C

ItaliaspeedPhotoStream: Just as it prepares to arrive in the Italian showrooms the new, third-generation Fiat Panda has made a new public appearance at Scuderia Ferrari's annual Press Ski Meeting, Wrooom 2012, held at Madonna di Campiglio

Carrozzeria Castagna, which is looking to follow Fiat's shift towards the United States and establish its own design studio Stateside, is announcing this ambition in a typical extravagant manner with limousine versions of the Fiat 500

ItaliaspeedPhotoStream: Castagna has offered a first look at its three new limousine projects, all based on the Fiat 500, the roll-roof 500C spun LimoSun and the 500 coupé derived LimoCity and electric-powered LimoCity President

ItaliaspeedTV: To promote the arrival of the Model Year 2012 Linea and Punto in India, Fiat has launched a new TV advert that projects the cars being assembled on the ocean floor, highlighting the detail upgrades that have been made

Fiat India has launched its first "Fiat Caffe", plugging itself into an initiative that is used widely today, and Fiat India's case, one that it hopes will reconnect it with customers after the much maligned joint Fiat-Tata showroom experience

Fiat has announced that the 500 Abarth 1.4 Turbo with 160 hp will start at US$22,000 (excluding US$700 destination charge) when it arrives on sale in the stateside dealerships to try to bolster the flagging fortunes of the Italian brand

The new Fiat Panda has successfully made it though to the final shortlist of seven new models that are still vying to become European Car of the Year 2012, with the outright winner set to be announced in Geneva at the beginning of March

Fiat hasn't showcased any new products at the Auto Expo in India as it kicks off a year in which it hopes to arrest its declining sales; instead the drive to attract consumers will be led by new Model Year versions of the Punto and Linea

Fiat Group Automobiles will find out on Monday if two of its newest models, the Fiat Panda and Lancia Ypsilon, have made it through to the final shortlist of seven cars bidding to be crowned the 2012 European Car of the Year

Fiat Automóveis' Uno has received a boost to its credentials as it has been chosen by Brazilian magazine Quatro Rodas as the winner of the category Hatch Compacto de Entrada in its comprehensive annual customer satisfaction survey

Fiat’s North American relaunch driven by with the 500 hasn’t been one of the successes of the year by a long shot, but ignominiously it has been listed as one of the flops of the year by Yahoo Finance, in its year-end round-up

Brazil's most exciting new car arrival of the year, the new Fiat Palio, has won its sixth national award since its launch in early November; the latest honour is in the category of Melhor Hatch ("Best Hatch") from the news agency Auto Press

Fiat has announced Italian pricing for the new Panda, running from 10,200 to 14,000 euros excluding on-the-road charges, with the range spread over eight different versions split between three trim levels while it is equipped with three engines

Chrysler Group has announced a long term lease deal for the Fiat 500 as it attempts to reverse declining U.S. sales and to clear out the thousands of unsold cars that have been accumulated as demand fell far below its projections

The two millionth car equipped with Blue&Me system, a Fiat 500 Lounge, has just been delivered to an Italian customer; this infotainment device was designed through a partnership between Fiat Group Automobiles and Microsoft

ItaliaspeedPhotoStream: Unlike the outgoing model, the new Fiat Panda is being built in Italy at the former Alfa Romeo factory at Pomigliano d'Arco near Naples following an 800 million euro investment, rather than at the Tychy plant in Poland

New Model - New Fiat Panda: Following its world première at the Frankfurt IAA in September the new third-generation A-segment hatchback arrives on the market to become a product that once again is vital to stem the brand's tumbling sales

ItaliaspeedPhotoStream: Following its world premiere in Frankfurt in September the new Fiat Panda has now made its second high profile public appearance - as well as its anticipated domestic debut - at the 36th Bologna Motor Show

ItaliaspeedPhotoStream: Originally scheduled to debut at the Frankfurt IAA in the autumn, instead the 36th Bologna Motor Show has been chosen by Fiat as the venue for the official debut of the upgraded Model Year 2012 Punto Evo

Spy photos of the forthcoming replacement for the Fiat Idea and Multipla, the so-called ‘Ellezero’, have surfaced; five and extended-wheelbase seven-seat versions of the Ellezero will take the place of the two aged minivans in the Fiat lineup

The Fiat 500's stateside relaunch has been dealt another blow this week - literally - as the supermini was only given 3 out of a possible 5 stars by the National Highway Traffic Safety Administration (NHTSA) in its crash test programme

ItaliaspeedTV: The Fiat 500's National Highway Traffic Safety Administration crash test programme has seen the supermini earning 4 stars from the frontal and rollover tests and just 2 stars for side impact tests - (iii) Pole Crash Video

ItaliaspeedTV: The Fiat 500's National Highway Traffic Safety Administration crash test programme has seen the supermini earning 4 stars from the frontal and rollover tests and just 2 stars for side impact tests - (ii) Side Impact Crash Video

ItaliaspeedTV: The Fiat 500's National Highway Traffic Safety Administration crash test programme has seen the supermini earning 4 stars from the frontal and rollover tests and just 2 stars for side impact tests - (i) Frontal Impact Crash Video

Chrysler Group has released two images of Dodge's forthcoming compact model based on a development of Fiat's C-Evo platform as it counts down to its debut at the Detroit Motor Show next month; the new car is also set to wear a Fiat badge

The new Fiat Palio, only launched almost a month ago, has won more three awards in Brazil to add to the two it has already collected that includes Car of the Year; two of the new honours come from Top Car TV and the third from Abiauto

Dodge’s new Fiat-based compact sedan has been spied with increasing frequency as the clock counts down to its reveal at January’s Detroit Motor Show; codenamed ‘PF’, it will be badged as a Fiat when it arrives in Russia and China

The latest twist in the Jennifer Lopez "Bronx" advert - possibly the most disastrous TV commercial to air in recent years - has come to an end with Fiat settling up with the team of graffiti artists it featured in the spot without their permission

The Fiat 500's Stateside relaunch has been delivered another blow with an announcement that the Toluca-built version is being subject to its first recall; it comes along with the Freemont which is also assembled at the Mexican factory

Offered with five doors the new third-generation Fiat Panda is aiming to prove it is in fact a true super-compact car that with plenty of efficiency achieved in the design will be able to combine the smaller size outside with good volume inside

The award-winning Fiat TwinAir engine will make its Australian debut in early 2012, setting a new standard in the area of small engine technology, engine efficiency and compact engine design when it arrives in the Australian showrooms in the Fiat 500

After more than four decades spent assembling models such as Fiat's 500, 126, Panda and Punto, the curtain has finally come down on Fiat Group production at Termini Imerese in Sicily, with the final car having just rolled off the lines

The under-fire celebrity endorsement of the Fiat 500 by Jennifer Lopez has become embroiled in yet more controversy this week after it was revealled that the advert supposedly featuring the actress and singer driving through the Bronx was actually faked

Originally scheduled to debut at the Frankfurt IAA in September but pulled from the show to allow all the focus to rest on the new Panda, the vitally important restyled Model Year 2012 Punto is now set to debut at the Bologna Motor Show

The Fiat Panda only secured four out of the possible five stars in its EuroNCAP crash testing, losing the final rating point for not being fitted with Electronic stability control as standard, although this technology becomes mandatory from next year

ItaliaspeedTV: The new Fiat Panda has been dealt a setback just as it prepares to arrive in the showrooms as EuroNCAP crash testing results released today see the new supermini missing out of the top-ranked rating and having to settle for 4 stars

With its current fondness for sticker-only limited editions, Fiat will show off a new 500 version at the Bologna Motor Show: the 500 Nation will kick off a run of models that celebrate the countries around the globe where the supermini is sold

Having been sidelined since mid September, Fiat North America's embattled CEO Laura Soave has finally been officially replaced, now Chrysler Group veteran Timothy Kuniskis steps up to try to get the misfiring Fiat stateside relaunch on track

ItaliaspeedTV: Fiat North America continues to plug Jennifer Lopez's new album, this time the on-going collaboration has extended to a new advertising spot for the limited-edition Fiat 500 given a recent makeover by the Gucci fashion house

ItaliaspeedTV: Under the Pentastar - This week's edition includes a $1.7 billion investment in the Toledo Assembly Complex, and highlights from the LA Auto Show which include the unveiling of the Fiat 500 Abarth and two new SRT buzz cars

ItaliaspeedTV: One of the biggest splashes made at this week's LA Auto Show came from the U.S. public debut of the high-performance Abarth version of the Fiat 500 with was introduced to the media by new Fiat brand head Olivier François

ItaliaspeedTV: Dynamic driving footage and interior close ups of the new North American specific Fiat 500 which is built for these markets by the Chrysler Group at its Toluca plant in Mexico; 500 shown in the video in Lounge and Sport trim levels

Just as the high-performance Abarth version of the Fiat 500 makes its debut at the Los Angeles Auto Show the full scale of the 500's failing U.S. relaunch has been laid bare with news that some staff working on the car's engine line have been laid off

ItaliaspeedTV: As the Fiat 500 Abarth makes its U.S. public debut at the LA Auto Show this week with a huge task of helping to halt sliding sales since the brand's Stateside relauch, a new advert from Fiat North America is being rolled out

The new Panda incorporates technology that would normally be found in bigger cars and with its accessibly both in terms of its price and its running costs, Fiat hopes it can be a family's "main car" especially in such uncertain economic times

ItaliaspeedPhotoStream: The Fiat 500 by Gucci is currently locked into a promotional tour of key European cities and recently the new model, which is the result of a makeover by the Italian fashion house, was shown in Camden Town, London

Fiat Automóveis was the big winner at the 45th edition of the Auto Esporte magazine awards, traditionally the most regarded awards in the Brazilian automobile industry, with the brand new Palio walking off with the top prize - Car of the Year 2012

Fiat has launched onto the Italian market a Model Year 2012 upgrade for the Sedici comprising of new features inside and out as well as a rejigging of the crossover's trims, equipment and range starting with a more highly specified entry level version

ItaliaspeedPhotoStream: For the Model Year 2012 Fiat's Sedici gets a number of changes including a new body colour 'Rebel Purple', door mirrors with smoked repeaters, burnished alloy wheels, painted roof rack and a new trim for the inside

New Model - New Fiat Palio: After seeing more than 2.5 million units sold in Brazil the all-new second generation Palio is being launched; an evolution of this successful theme the new is larger, more robust, more comfortable, better equipped and safer

ItaliaspeedPhotoStream: New Fiat Palio Sporting 1.6 16v E.TorQ (II)

ItaliaspeedPhotoStream: New Fiat Palio Sporting 1.6 16v E.TorQ (I)

ItaliaspeedPhotoStream: New Fiat Palio Essence 1.6 16v E.TorQ (II)

ItaliaspeedPhotoStream: New Fiat Palio Essence 1.6 16v E.TorQ (I)

ItaliaspeedPhotoStream: New Fiat Palio Attractive 1.4 (II)

ItaliaspeedPhotoStream: New Fiat Palio Attractive 1.4 (I)

ItaliaspeedPhotoStream: New Fiat Palio Attractive 1.0

ItaliaspeedTV: "Alternative Routes - James Flames" Fiat North America is rolling out another cringe worthy marketing campaign that illustrates its continuing lack of understanding of the Fiat 500, this time it is targeting radio and internet audiences

ItaliaspeedTV: "Alternative Routes - Andy Christie" Fiat North America is rolling out another cringe worthy marketing campaign that illustrates its continuing lack of understanding of the Fiat 500, this time it is targeting radio and internet audiences

ItaliaspeedPhotoStream: At the SEMA Show in Las Vegas this week the Chrysler Group's parts and accessories division Mopar is presenting two uniquely customised Fiat 500 showcars dubbed the Fiat 500 Carbon and Fiat 500 Titanium

ItaliaspeedTV: Views of Mopar's stand at the SEMA Show in Las Vegas this week; the Chrysler Group's parts division's customised car line-up includes the Fiat 500, Chrysler 300, Dodge Durango, Jeep Wrangler and Ram Pickup

ItaliaspeedTV: As the Fiat 500 Abarth begins the final countdown to its North American public debut at the LA Auto Show on November 16, Fiat has released this short "teaser" video that aims to build up anticipation of the high performance version

The second annual Specialty Equipment Market Association Award has been presented to the Fiat 500 in the category Hottest Sports Compact Car ; two Mopar customised versions of the 500 are being displayed this week in Las Vegas

ItaliaspeedTV: Looking with increasing urgency for ways to reverse tumbling sales of the Fiat 500 in North America, Fiat is changing its marketing direction and rolling out a new 'storytelling' campaign designed for radio and Facebook

Fiat has confirmed that its high performance 'Abarth' version of the Fiat 500 will make an official North American public debut at the LA Auto Show in just over two weeks time as the carmaker seeks to widen the 500's Stateside model range

Mopar will be showing two Fiat 500s at the SEMA next week and they won't be the only highly customised versions of the Italian supermini at the Las Vegas show as Tribe Agency will present a project dubbed Fiat 500 Alpha Bravo

It’s been available in the UK for exactly a year, and Fiat’s two cylinder 500 TwinAir continues to collect awards; this latest honour for the 0.9 litre engined supermini has seen it elected as the 2011 GreenFleet Awards City Car Manufacturer of the Year

EuroNCAP has released its latest crash test results which included three new Fiat Group Automobiles models: the Fiat Freemont and Lancia Thema both bagged a top 5-star score while the Lancia Voyager missed out and collected 4-stars

ItaliaspeedTV: In the latest EuroNCAP crash tests the Fiat Freemont has collected 5 stars after it scored 83 percent for adult occupancy, 82 percent for child occupancy, 50 percent for pedestrian protection and 71 percent for safety assist

Chrysler Group's accessory division Mopar will have its usual mix of questionable-taste show cars at this year's Specialty Equipment Market Association Show in in Las Vegas next week with two Fiat 500 show cars set to join this bling fest

ItaliaspeedTV: "Magic" is a glossy TV advert devised by Fiat India Automobiles that seeks to showcases the brand's technological and design values and wrap them into its current two key Indian market models, the Linea and Punto

ItaliaspeedTV: The Fiat 500 has been named a Top Safety Pick by the Insurance Institute for Highway Safety after it demonstrated 'good' performance in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center (III)

ItaliaspeedTV: The Fiat 500 has been named a Top Safety Pick by the Insurance Institute for Highway Safety after it demonstrated 'good' performance in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center (II)

ItaliaspeedTV: The Fiat 500 has been named a Top Safety Pick by the Insurance Institute for Highway Safety after it demonstrated 'good' performance in front, side, rollover and rear crash test evaluations performed at its Vehicle Research Center (I)

As the third-generation Panda prepares for its imminent debut in its Italian showrooms, Fiat has released a series of sketches and a press release that purport to explain the design thinking that went into developing the new interior and exterior

ItaliaspeedPhotoStream: The new Fiat Panda has been presented in a unique set of illustrations, produced by the Centro Stile Fiat; an intuitive, fun way of describing the many new style features and functional details of the new Panda

ItaliaspeedTV: Its first advert was widely panned as one of the worst car-celebrity endorsements ever, but Fiat is too far down the road with actress Jennifer Lopez and a new spot tries to cash in on Chrysler's only ad success so far, Born of Fire

With the future of the Mirafiori plant in Turin once again in the spotlight as rumours abound about the latest stalled deal to keep it alive, Fiat has now changed its plans, this time it could see a new architecture installed to spin off the next Sedici

ItaliaspeedPhotoStream: The famous historic speed record smashing Mefistofele has come right out of the shadows this year and its latest high-profile appearance was at Uniques Special Ones which took place last month in Florence

Fiat Brazil's best selling model, the new Uno has seen its unique shape transformed into a school bag in 3D format; the special wheeled bag was recently presented at Officer PaperBrasil Escola 2011, an international exhibition in São Paulo

ItaliaspeedPhotoStream: The new Fiat 500 by Gucci, customised by the Italian fashion house, kicked off a Europe-wide promotional tour with an appearance in Saint Tropez where a black example was shown in a specially-built glass cube (I)

Fiat North America has teamed up with Chrysler's Mopar parts unit to launch the Fiat SEMA Design Challenge, a social media contest that will allow fans to create a custom Fiat 500 vehicle wrap with the winning designs appearing at the SEMA show

Fiat’s Serbian chief has claimed the new 5/7 seat minivan project known so far as Ellezero is progressing well and that the first test ‘mules’ are set to hit the roads before the end of the year, with the vehicle likely to reach the dealers next May or June

With its domestic sales rapidly slipping away, Fiat India Automobiles Limited has announced that it intends to increase its focus on exports as it tries to raise flagging production; this new push will start with the debut of the Linea in Sri Lanka

Fiat North America is introducing the limited-edition Fiat 500 “Pink Ribbon”, produced in partnership with The Breast Cancer Research Foundation; the collaboration hopes to allow breast advocates to express their support with Italian style

Fiat’s stumbling relaunch in the U.S. has suffered its worst week yet as its advertising agency was dropped, a new TV spot featuring singer Jennifer Lopez was widely ridiculed, and its  dealers realised that Alfa Romeo’s own relaunch was less that solid

Magneti Marelli’s technologies have taken centre stage at the Frankfurt Motor Show in international previews including the Fiat Panda, Mercedes Benz B-Class, Citroën DS5, as well as supercars such as the Ferrari 458 Spider and the Porsche 911

ItaliaspeedTV: On-the road dynamic footage of the new American markets specific Fiat 500 Cabrio which is built at the Chrysler Group's Toluca, Mexico plant for sale in the U.S. and Canada as well as on selected Latin American markets (II)

ItaliaspeedTV: On-the road dynamic footage of the new American markets specific Fiat 500 Cabrio which is built at the Chrysler Group's Toluca, Mexico plant for sale in the U.S. and Canada as well as on selected Latin American markets (I)

ItaliaspeedTV: Fiat is featuring actress Jennifer Lopez in a series of TV adverts and product placements which has just kicked off with the appearance of the 500 Cabrio in her new music video, “Papi,” taken from her new album, “Love?”

ItaliaspeedPhotoStream: Fiat's most important new arrival of the year and one which it is pinning it hopes on driving forward a return to profit - the anticipated third generation Panda - received its world première at the Frankfurt Motor Show today

A new concept in car dealerships for Fiat Group Automobiles UK has now officially opened its doors in London: Motor Village Croydon brings together the four brands that now come under its umbrella – Fiat, Alfa Romeo, Jeep and Chrysler

ItaliaspeedPhotoStream: In front of Fashionistas, shoppers and onlookers the new limited-edition Fiat 500 by Gucci has made its U.S. debut in the confines of the Gucci store on Fifth Avenue during the New York Fashion Week

The third running of the Italian Legendary Tour is underway and tomorrow, in a change to the programme specially for this year's edition, the participants will end the final day at Fiat Group Automobiles' flagship Mirafiori Motor Village in Turin

Fiat and Alfa Romeo are taking part in the second edition of Uniques special ones, an exclusive event that showcases cars and objects which are unique or rare because they have been made in limited numbers or because of their historic value

In what represents a small but significant change of direction for the reborn Abarth brand, in a fortnight's time at the Frankfurt IAA, Fiat will launch a 500 TwinAir version that comes with an optional Scorpion-branded styling pack

Fiat will complete the new Freemont minivan's range when the all-wheel-drive version of the rebadged Dodge Journey joins the pricelists next month; the new model is set to make its public debut at this month's Frankfurt Motor Show

Fiat's Qubo range topper, the "Trekking", will show off in Frankfurt some exterior cosmetic upgrades, to be presented alongside a new Nitro special series that cements the relationship between this model and the snowboard manufacturer

Andrea Formica has quit Fiat after almost a year; his responsibilities had already diminished after he wad replaced as the head of the Fiat brand in July's management reshuffle, now he departs from his remaining responsibility in charge of sales

Fiat is giving the Punto Evo a significant makeover for the Model Year 2012 as it aims to reconnect its most important model with European consumers who have deserted it in droves since its unloved midlife facelift two years ago

ItaliaspeedPhotoStream: The Fiat Punto "Model Year 2012" receives revised styling at the front, three new exterior colours, new interiors trims and two new engines, the 85 HP 0.9 TwinAir turbo and the evolutionary 85 HP 1.3 Multijet

Fiat has officially detailed the new third-generation Panda, the heir to one of the Italian carmaker's most successful ever models, a fortnight before it debuts at the Frankfurt IAA and two years after it was originally scheduled to hit the showrooms

Fiat Powertrain's award-winning 900cc "TwinAir" engine has received further recognition from an awards judging panel, this time in the UK after being "Highly Commended" in the 2011 BusinessCar Fleet Technology Awards

The new Toluca-built version of the Fiat 500 destined for American markets – which is already on sale in the U.S., Canada and Mexico – arrives in Brazil, where it will replace the Polish built model that has occupied the price lists for the last two years

ItaliaspeedPhotoStream: Chrysler Group's Toluca factory is now cranking out another 500 numbered copies of the "Fiat 500 Prima Edizione" limited series this time especially for Brazil, following on from the 500 units recently sent to North America

As Libyan rebels fought their way into Colonel Gaddafi's fortified compound in the heart of the capital city Tripoli one of the many captivating images to emerge has been of the unique electric-powered Fiat 500C coachbuilt by Castagna

ItaliaspeedTV: Under the Pentastar - This week's edition includes Fiat 500 'drive in' movie promotion in Times Square, New York, last weekend and this week's news that the special edition Fiat 500 by Gucci is coming to the U.S. market

A 1904 Fiat 24/32 HP, which avoided the scrap yard by being buried on an American estate, is one of more than 500 pre-1905 veteran cars taking part in the Royal Automobile Club’s London to Brighton Veteran Car Run on Sunday 6 November

ItaliaspeedTV: The Fiat 500 by Gucci being presented in a fashion event environment, with comments from Gucci Creative Director Frida Giannini and Lapo Elkann who supported the project through his agency, Independent Ideas

Following its currently ongoing European roll-out the new limited-edition Fiat 500 by Gucci is set to debut in North America next month during New York Fashion Week (September 8 – 15) on Fashion’s Night Out (September 8)

ItaliaspeedPhotoStream: The 7-seater Freemont minivan arrives in Fiat's Brazilian showrooms with a choice of two specification levels, Emotion or Precision, both equipped with the WGE engine: Fiat Freemont 2.4 Automatic Precision (II)

The Fiat 500 has been named to the Kelly Blue Book's top five choices for Back-to-School Cars for its 2011 edition and comes just months after the U.S. vehicle valuation guide named it top of its 10 Coolest Cars Under $18,000

ItaliaspeedTV: Close up look at the special edition Fiat 500 by Gucci which was customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile and comes with a number on interior and exterior changes

ItaliaspeedPhotoStream: The 7-seater Freemont minivan arrives in Fiat's Brazilian showrooms with a choice of two specification levels, Emotion or Precision, both equipped with the WGE engine: Fiat Freemont 2.4 Automatic Precision (I)

Fiat Automóveis has won three Gold Awards at IDEA/Brasil 2011; these important award honours came in the categories Design Strategy with the Fiat Mio, Transportation with the Novo Uno and Research with the Novo Uno Ecology

The Fiat Freemont has just arrived in Brazil, the rebadged Dodge Journey making the trip from Mexico where it is built, in a big part to satisfy a post-bailout requirement that Chrysler Group models are sold on the Brazilian market

ItaliaspeedPhotoStream: The 7-seater Freemont minivan arrives in Fiat's Brazilian showrooms with a choice of two specification levels, Emotion or Precision, both equipped with the WGE engine: Fiat Freemont 2.4 Automatic Emotion

ItaliaspeedTV: Fiat North America brought its first television commercial focused on the Fiat 500, Drive-in, to life as it set up a weekend-long promotion and outdoor cinema for consumers in Times Square, New York

Fiat Automóveis has completed studies to set up its plant in Pernambuco State, the second facility in Brazil, which will be the center of a highly integrated automotive hub producing up to 250,000 cars per year and creating 3,500 direct jobs

The story of the Scagliarini Motorsports Abarth 504 Coupé Zagato Elaborata has boiled over in the last 24 hours with the Italian design house issuing a statement to say it hasn't been involved in the project or approved use of its intellectual property

Scagliarini Motorsports, a leading Abarth and Fiat 500 tuner in North America, has announced that it has been commission to build its own take on the Fiat 500 Coupè Zagato concept which debuted at the Geneva Motor Show this year

ItaliaspeedTV: The new Fiat North America advertising campaign kicks off with a broadcast commercial, titled Drive-in, which debuts on national and cable networks today and features Jailhouse Rock, a song made famous by Elvis Presley

Fiat is launching a new advertising campaign in North America, the first since its return to this market earlier this year, which will combines broadcast, print, digital and experiential initiatives and will be focused in key markets and nationally

ItaliaspeedTV: "This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers, as well as increase brand and product awareness," believes Laura Soave, Head of Fiat North America

On the back of the interest attracted by "500 by Gucci" which has seen 3,000 pre-orders logged on its dedicated online microsite and with Fiat saying it has had requests for the car from all over the world, it is now adding the "500C by Gucci"

ItaliaspeedPhotoStream: The cabriolet version replicates the changes made to the Fiat 500 by Gucci saloon but with the fashion house's trademark band now added to the length of the roll roof instead of along the flanks and the boot

ItaliaspeedPhotoStream: Mopar has announced the top-15 of its more than 150 new accessories for the Fiat 500 including key covers, graphics, bike carriers, roof racks, seat covers and an industry-first Wi-Fi that reaches as far as 150 feet

ItaliaspeedTV: Stateside Fiat and Lancia owners' gathered last weekend at the full-scale Athens Parthenon replica in Nashville, Tennessee, for the Concours Car Show, the highlight of the 28th annual Fiat Freak Out event

Fiat's North American relaunch might have been somewhat shambolic so far, however its Manhattan 'gallery' initiative has won an award from at key trade publication: it was named the Best Pop-up/Brand Pavilion by Event Design Magazine

ItaliaspeedTV: The annual Fiat Freak Out weekend in Tennessee which this year is being sponsored by Fiat North America kicked off with a visit to the Lane Motor Museum where enthusiasts were able to enjoy a number of Fiat exhibits

Fiat Mio, an innovative project to development a concept car based on an open web platform, has won another award, this time from the International Design Excellence Awards (IDEA), one of the most prestigious prizes in design worldwide

The Fiat 500 has won the Compasso d'Oro ADI (ADI Golden Compass), one of Europe's most prestigious design awards which is judged by an international panel chaired by Arturo Dell'Acqua Bellavitis and made up of industry experts

In Shanghai Lorenzo Sistino, Fiat's Vice President International Operations, has presented the Fiat 500 First Edition made exclusively for the Chinese market and embellished by the creative graphics of five young Chinese designers

ItaliaspeedPhotoStream: The Fiat 500 First Edition for the China market features five unique designs over the sides of the cars that have been created by five young Chinese designers to symbolise the bonds between Italy and China

ItaliaspeedPhotoStream: To celebrate the innovative new bi-cylinder Fiat 500 TwinAir joining the Italian supermini's range a special Fiat 500 TwinAir Party which focused on the tiny car was held at the Fiat Open Lounge in Milan

Casting around for ways to stem falling sales Fiat India has turned to one of the Italian carmaker's most favoured traditional methods of shifting cars - discounting, with a special offer that will see diesel models priced the same as petrol versions

ItaliaspeedPhotoStream: To celebrate the arrive of the Fiat 500 by Gucci in the UK a special "Chic Nic" featuring two of the new special series cars was held on the lawns at the Goodwood Festival of Speed last weekend

Fiat's 500 and Alfa Romeo's Giulietta are both onto the final shortlist for this year's WOW Women’s Car of the Year awards, the only prize decided by women for women in South Africa which will be announced in September

ItaliaspeedPhotoStream: The limited edition new Fiat 500 by Gucci was first shown in the UK during a special launch party in London last week which came days ahead of its UK public debut at the Goodwood Festival of Speed

The second-generation Fiat Panda has racked up an historic milestone as the two millionth example, a Cross version in red, to be assembled by Fiat Auto Poland has just rolled off the production lines at the Tychy factory

The Southern Automotive Media Association press members voted the Fiat 500 Cabrio as their Best Small Convertible of the Year after the first annual SAMA Convertible Drive Topless in Miami was held at The Ritz-Carlton Key Biscane

Fiat will provide one of the biggest stars exhibits at the Festival of Speed this weekend when the legendary speed record breaking Mefistofele winds up on show in the Cathedral Paddock, a decade after its hulking frame last graced Goodwood

ItaliaspeedPhotoStream: Mefistofele - so called due to the bangs and puffs of smoke that it emitted when beating the world speed record in 1924 - recently went head-to-head with the tiny and ultra-frugal Fiat 500 Twin Air at Balocco

Most famous as a popular niche model on the first-generation Panda, the "Young" designation is back in South Africa as Fiat re-jig the Panda's entry-level version to keep it relevant in a segment that is becoming more price sensitive

ItaliaspeedPhotoStream: Fiat Auto South Africa has introduced two new entry-level Panda versions: the Young, which has a useful standard equipment list, and the Young+, the latter adding extras such as alloy wheels, CD/MP3 player and foglights

It's the 150th anniversary of the Italy’s unification this year and at Fiat Group Automobiles South Africa to denote the arrival in the country of the limited edition Fiat 500 150th, they have painted the town green, white and red

ItaliaspeedPhotoStream: To celebrate the South African debut of the Fiat 500 150th Limited Edition a trio of examples the just 28 units destined to got on the market in the country were put on display in Monte Casino’s Piazza

Fiat Group Automobiles, through the Fiat and Fiat Professional brands, has been awarded important fleet orders in Austria and Spain for the supply of cars and LCVs; deliveries have already begun and will be completed in the coming months

Kelley Blue Book has named the Fiat 500 its 2011 Coolest New Car Under $18,000; this year, Kelley Blue Book’s editors decided to rank their Top 10 choices from 10 to 1, and they rated the Fiat 500 as the No. 1 pick on their ‘Cool Cars’ list

Fiat’s Suzuki-sourced crossover, the Sedici, could be added to its Indian market model range, according to Indian media reports – the news comes just as potential new co-operations between the two carmakers shifts into the spotlight

Fiat Automóveis its introducing a Model Year 2012 upgrade of the Fiat Punto into the Brazilian showrooms this week with the range given more depth and value by the addition of a comprehensive kit to the entry level Punto Attractive 1.4

ItaliaspeedPhotoStream: The entry-level Fiat Punto Attractive 1.4 is getting a new optional kit on the Brazilian market called the Special Series Italy which includes improvements in standard equipment and new cosmetic trims

Fiat will celebrate its Italian heritage as the honoured marque of this year’s Rodeo Drive Concours d’Elegance in Beverly Hills, California; the annual Father’s Day event will take place on Rodeo Drive today with the 500 set to be the star

Investor presentations come thick and fast in the new management era at Fiat, and the latest one offers more revised schedules for an array of proposed Fiat, Lancia, Alfa Romeo, Fiat Professional and Chrysler Group models

The Fiat 500 has ranked first in its category in the "Vehicle Owner Satisfaction Study" by J. D. Power and Associates in Germany, where since 2002 the agency has been conducting market surveys amongst German motorists

ItaliaspeedTV: Fiat North America promotional video gives an overview of the Fiat 500 emphasising the range of personalisation options as well as looking at the retailing concept which will see the new dealerships being dubbed 'studios'

New Model - Fiat Freemont: Dodge's established minivan becomes the first rebadged vehicle to be drawn from the Chrysler Group product portfolio; the key change from the Journey being the arrival of Fiat Powertrain's 2.0 Multijet turbodiesel

ItaliaspeedPhotoStream: On the road images of Fiat's new 7-seater minivan, the Freemont, which based on the Dodge Journey R/T with a new engine option and specific badging and which aims to offer strong interior packaging attributes

ItaliaspeedTV: The Fiat Freemont - a rebadged Dodge Journey R/T - goes on sale this week, the first Chrysler Group product to be introduced to the Fiat Group Automobiles' European showrooms since Fiat started its stake building (III)

ItaliaspeedTV: The Fiat Freemont - a rebadged Dodge Journey R/T - goes on sale this week, the first Chrysler Group product to be introduced to the Fiat Group Automobiles' European showrooms since Fiat started its stake building (II)

ItaliaspeedTV: The Fiat Freemont - a rebadged Dodge Journey R/T - goes on sale this week, the first Chrysler Group product to be introduced to the Fiat Group Automobiles' European showrooms since Fiat started its stake building (I)

In an interview Tata Motors chief Ratan Tata has said Fiat needs to put much more effort into its Indian joint venture if it is to obtain results including a wider model range and improvements in components but he isn't ready to give up yet

Fiat Group Automobiles and Fiat Powertrain were present this week with their own stand and showcasing their technologies at the NGVA (Natural and Bio Gas Vehicles Association) Europe International Show and Workshops event in Berlin

The Fiat 500 and its TwinAir engine, together with improvements in terms of quality, reliability and customer service, have helped Fiat UK to start to move upwards from its traditional bottom rung hangout in the recent JD Power satisfaction survey

Fiat Automóveis is launching the "Model Year 2012" Linea into the Brazilian showrooms this weekend with the sedan's readjusted range including higher standard equipment levels, competitive pricing and two new optional kits

In the build up to the Euro 2012 qualifier between Italy and Estonia, which takes place on Friday, it has been announced that for the next four years Fiat Group Automobiles will sponsor the Italian national team as well as the five-a-side team

ItaliaspeedPhotoStream: Fiat's Italian dealer network is holding an "open doors" weekend for the Freemont minivan as the Dodge Journey goes on sale in Italy and becomes the first Chrysler Group vehicle to be rebadged by a Fiat brand

ItaliaspeedTV: Chrysler Group CEO, Sergio Marchionne, and the owner of Lakeside Fiat, Carl Galeana, preside over the official opening ceremony of the first standalone Fiat dealership in in Macomb Township, in Chrysler's backyard, Michigan

Exactly 11 km after crossing Nicaragua – Costa Rica border, the Fiat Palio Weekend Elétrico of the Zero Emission Project completed the first 10,000 km of the 25,000 km expedition that is taking it through 15 countries in 120 days

ItaliaspeedTV: Fiat North America promotional video shows the production process of the new U.S. market specific Fiat 500 where it is built in Toluca, Mexico, interspacing, and attempting to connect it, with routine domestic scenes

The Fiat 500 by Gucci, a version customised by Gucci Creative Director Frida Giannini in partnership with Fiat Centro Stile, is now available for ordering and an advertising campaign is kicking off in newspapers and lifestyle magazines worldwide

Autoliv a company specialised in the field of automotive safety, is supplying the passive safety systems - airbags, seatbelts and steering wheel - for the new Fiat 500 built in Mexico and now being produced for sale in North and South America

Fiat Powertrain (FPT) has impressively collected four awards in the International Engine of the Year 2011 competition for the revolutionary 900cc "TwinAir" engine which is currently available in 85 HP guise on the Fiat 500 range

The European Investment Bank welcomed a delegation from the Republic of Serbia at its headquarters in Luxembourg yesterday where a 500 million loan was signed over to modernise the Fiat Auto Serbia factory at Kragujevac

eco:Drive Fleet, Fiat’s in-car device that helps business drivers save fuel and money while cutting down on exhaust emissions, has won an industry honour in the UK, collecting the Fleet Driver Service Award in the Fleet World Honours